Nigerian Classic

Chidinma Okafor

Senior Marketing Manager

Lagos, Nigeria · +234 801 234 5678 · [email protected] · linkedin.com/in/chidinmaokafor

Professional Summary

Marketing professional with 8 years' experience leading growth campaigns for Nigerian FMCG and fintech brands. Specialising in paid acquisition, brand strategy and performance measurement.

Work Experience

Senior Marketing Manager, Flutterwave
01/2022 - Present · Lagos

Led a 4-person team driving 180% YoY merchant acquisition.
Reduced CAC by 42% through channel optimisation and funnel work.

Growth Lead, Kuda Bank
06/2019 - 12/2021 · Lagos

Scaled paid acquisition from ₦5M to ₦80M monthly budget.

Education

B.Sc Marketing, Second Class Upper, University of Lagos · 2016
NYSC: Dangote Group, Lagos · 2016/2017

Skills

Paid acquisition, brand strategy, SQL analytics, HubSpot, Meta ads, Google Analytics.

Referees

Mr. Adeola Ibrahim, Head of Growth, Flutterwave
Mrs. Zainab Lawal, VP Marketing, Kuda Bank