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Home › CV › Examples › Marketing manager CV example (Nigeria)
Marketing & sales Mid-career

Marketing manager CV example (Nigeria)

Marketing manager

A Nigerian marketing manager with 8 years spanning FMCG and fintech - paid acquisition, brand strategy and growth measurement.

Tomilola Adeyemi

Marketing Manager · Growth & Brand

Ikoyi, Lagos · +234 810 234 5678 (WhatsApp) · [email protected] · linkedin.com/in/tomilolaadeyemi

Professional Summary

Marketing manager with 8 years' experience leading growth campaigns for Nigerian FMCG and fintech brands. Specialising in paid acquisition, brand strategy and performance measurement. Scaled Chipper Cash's Nigerian user base from 400K to 2.1M in 18 months.

Work Experience

Senior Marketing Manager · Chipper Cash Nigeria03/2022 - Present
Pan-African fintech · team of 6 across content, paid and partnerships.
  • Scaled Nigerian user base from 400K to 2.1M (18 months); CAC ₦380 vs industry average ₦720.
  • Led the Davido endorsement campaign (Q3 2023); 3.2M campaign impressions, 180K app installs attributed.
  • Owned a ₦240M quarterly marketing budget across Meta, Google, TikTok, OOH and influencer channels.
Marketing Lead · Jumia Food Nigeria07/2019 - 02/2022
On-demand food delivery · 5 Nigerian cities.
  • Launched the "Chop Life" quarterly campaign (2020-2022); drove 240% YoY order growth.
  • Partnership marketing lead for Netflix co-branded campaign; 85K app downloads.
Brand Executive · Nigerian Breweries09/2017 - 06/2019
Star Lager Beer brand team.
  • Co-ordinated the Star Trek music festival 2018 and 2019 editions (120K combined attendees).

Education

B.A Mass Communication (Second Class Upper), University of Lagos · 2016
NYSC, DDB Lagos (advertising agency) · 2016/2017

Certifications

Google Ads Search & Display · 2022
Meta Blueprint Media Planning · 2023
APCON Full Member · 2020

Skills

Paid acquisition (Meta, Google, TikTok)Brand strategyCampaign analyticsPartnership marketingInfluencer managementBudget planning (₦100M+)HubSpotLooker Studio

Referees

Mr. Chukwuma Egwuatu · CMO, Chipper Cash · +234 802 500 6000
Mrs. Funmi Ayeni · Marketing Director, Jumia Food · +234 803 700 8000

What makes this CV work

  • Opens with a measurable growth outcome (400K → 2.1M users) - the single most powerful kind of marketing CV lead.
  • CAC vs industry average quoted - demonstrates understanding of unit economics, not just vanity metrics.
  • Budget size listed (₦240M quarterly) - signals the scale of marketing operations the candidate can run.
  • Specific campaigns named (Davido endorsement, Chop Life, Star Trek festival) - verifiable, culturally recognised, and attach measurable outcomes to each.
  • APCON membership listed - mandatory for senior marketing roles in Nigeria, often overlooked by candidates.

Tailoring this for your application

  • Lead with growth metrics (users, revenue, CAC, CPL) - vague "led successful campaign" phrasing kills marketing CVs.
  • Name specific brands and campaigns you worked on - makes your experience verifiable.
  • Include APCON membership if applicable - required for most senior Nigerian marketing roles.
  • List budget scale (quarterly / annual spend you've managed) - the strongest signal of seniority.
  • Platform certifications (Google, Meta, TikTok) matter at junior/mid-career but less at senior - don't let them push business outcomes down the page.

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