Account Executive

Afrimash is Nigeria’s leading digital agriculture platform and e-commerce marketplace that simplifies farming by providing structured access to high-quality agricultural inputs, advisory services, and veterinary support. The platform connects smallholder and commercial farmers nationwide with essential resources, such as day-old chicks, livestock, seeds, crop protection, and equipment backed by an optimized nationwide logistics network and a community-driven agent program.

We are recruiting to fill the position below:

Job Title: Account Executive (Equipment category)

Location: Ibadan, Oyo
Employment Type: Contract

About the Role

• We are seeking a highly motivated and results-oriented Account Executive (Equipment Category) responsible for driving sales of agricultural equipment and mechanization solutions across assigned territories and customer segments.
• The Account Executive will identify, engage, qualify, and convert farmers, agro-dealers, cooperatives, commercial farms, processors, and agribusinesses into paying customers while maintaining strong relationships that generate repeat purchases and referrals.
• The role requires a consultative sales approach, deep understanding of agricultural equipment solutions, strong prospecting capabilities, pipeline management discipline, and the ability to consistently achieve revenue and order targets.
• The ideal candidate combines commercial acumen with customer-centric selling and thrives in a performance-driven environment.

Key Responsibilities
Revenue Generation:

• Achieve monthly and quarterly revenue targets assigned by management.
• Drive sales of tractors, irrigation systems, power equipment, processing equipment, storage solutions, and other mechanization products.
• Build and manage a robust sales pipeline sufficient to achieve revenue goals.
• Execute strategic sales initiatives to maximize equipment sales performance.

Prospecting and Lead Generation:

• Generate a minimum of 150 qualified prospects monthly.
• Conduct outbound sales activities including calls, emails, WhatsApp engagement, referrals, and field visits.
• Make at least 400 prospecting calls monthly.
• Identify new customer segments and business opportunities.
• Develop relationships with cooperatives, farmer groups, commercial farms, NGOs, agribusinesses, and government-supported agricultural projects.

Customer Acquisition:

• Convert prospects into paying customers through effective needs assessment and solution selling.
• Achieve monthly equipment order targets.
• Maintain a minimum conversion rate of 40% across qualified opportunities.
• Convert marketing-generated leads into active customers.

Consultative Equipment Sales:

• Understand customer operational needs and recommend suitable equipment solutions.
• Conduct product demonstrations and presentations where necessary.
• Explain equipment specifications, benefits, financing options, warranties, and maintenance requirements.
• Collaborate with suppliers and technical teams to address customer concerns.

Customer Relationship Management:

• Maintain accurate customer records and sales activities in approved CRM systems.
• Follow up consistently on quotations, proposals, and pending opportunities.
• Manage customer expectations throughout the sales process.
• Build long-term relationships that encourage repeat purchases and referrals.

Financing and Partnership Sales:

• Promote equipment financing options where available.
• Collaborate with financing partners to support customer acquisition.
• Guide customers through financing application processes.
• Increase utilization of financing channels to improve equipment affordability and sales conversion.

Campaign Execution:

• Execute marketing campaigns targeted at equipment customers.
• Convert campaign-generated leads into paying customers.
• Participate in trade fairs, exhibitions, webinars, and industry events.
• Support promotional activities aimed at driving awareness and demand.

Reporting and Performance Tracking:

• Maintain accurate daily activity reports.
• Submit weekly pipeline and sales forecasts.
• Track conversion metrics and customer acquisition performance.
• Provide market intelligence, customer feedback, and competitor insights.