Pishon and Brooks Advisory Services is a Professional Services firm that support our clients by managing their end-to-end HR Processes in order to enhance their productivity.
AtPBAS, we have the expertise to connect and manage every business process within the employee lifecycle.
We are recruiting to fill the position below:
Job Title: Brand Manager
Location: Remote
Reports To: MD/ CEO
Employment Type: Contract
Job Summary
- The Brand Manager is a strategic, high-visibility role responsible for elevating, protecting, and aligning two distinct yet interconnected pillars: the company’s corporate brand and the Managing Director’s (MD) personal/thought-leadership brand.
- The role will be responsible for crafting cohesive narratives, manage multi-channel reputation, coordinate executive visibility (speaking engagements, PR, LinkedIn/social media), and ensure that the MD’s public persona reinforces the core values, trust, and market authority of the business.
Duties & Responsibilities
Corporate Brand Management:
- Brand Strategy & Positioning: Develop and execute comprehensive brand guidelines, visual identity, and messaging frameworks that differentiate the company in the market.
- Cross-Functional Alignment: Work closely with other internal departments to ensure uniform brand tone across all customer touchpoints.
- Campaign Execution: Plan, launch, and monitor integrated marketing and advertising campaigns across digital, print, and experiential channels.
- Market & Competitor Research: Track industry trends, customer sentiment, and competitor movements to spot new brand-growth opportunities.
MD Personal & Executive Brand Management:
- Executive Positioning & Thought Leadership: Build and manage a strategic personal branding roadmap for the MD (focusing on platforms like LinkedIn, industry keynotes, op-eds, podcasts, and media interviews).
- Content Creation & Ghostwriting: Draft, curate, and polish executive communications, including thought-leadership articles, LinkedIn posts, speeches, whitepapers, and corporate vision messages in the MD’s authentic voice.
- PR & Media Relations: Coordinate executive PR opportunities, manage media briefings, and position the MD as an industry authority on key business and market issues.
- Reputation & Crisis Management: Monitor digital footprint, public perception, and stakeholder sentiment for both the company and the MD, proactively mitigating reputational risks.
Synergistic Alignment & Governance:
- Brand Synergy: Ensure the MD’s personal narrative naturally amplifies and humanizes the corporate brand without overshadowing or misaligning with company values.
- Event & Activation Management: Coordinate high-profile corporate events, industry panels, award submissions, and executive photo/video shoots.
- Analytics & Reporting: Track key performance indicators (KPIs)—such as brand sentiment, share of voice, digital engagement, and PR reach—providing regular metric reports to leadership.
Others
- Performs other duties as may be assigned.
Requirements
Education:
- Bachelor’s Degree in Marketing, Communications, Public Relations, Journalism, or Business Administration (MBA is a plus).
Experience:
- Minimum of 5 years of proven experience in brand management, corporate communications, or executive PR.
- Demonstrated track record of building executive/personal brands (preferably for C-suite leaders or founders) alongside corporate brands.
Skills & Capabilities:
- Exceptional Writing & Editorial Skills: Ability to write persuasively in multiple tones (authoritative corporate vs. authentic executive voice).
- Digital & Social Savvy: Deep understanding of LinkedIn strategy, media platforms, and digital listening/analytics tools (e.g., Sprout Social, Meltwater, Hootsuite).
- Discretion & Emotional Intelligence: High level of maturity, confidentiality, and diplomacy when working directly with a senior executive.
- Project Management: Ability to juggle simultaneous corporate campaigns and high-priority executive requests under tight deadlines.