Business Development Officer

Key Responsibilities

New Customer Acquisition

• Identify, prospect, and onboard wholesalers, retailers, market traders, sub-distributors, supermarkets, and other suitable business customers.
• Conduct daily field visits to markets, shops, wholesale clusters, and other assigned territories.
• Build and maintain a qualified database of prospective and existing customers.
• Present Nevara's products, communicate their value, negotiate within approved pricing guidelines, and convert prospects into paying customers.
• Develop new accounts consistently rather than depending exclusively on existing customers or walk-in sales.

Sales Generation and Target Achievement

• Achieve a minimum monthly sales benchmark after the agreed onboarding period.
• Develop and execute a structured plan to progress towards monthly target.
• Prepare weekly sales forecasts, customer acquisition plans, and territory sales plans.
• Follow up on quotations, negotiations, pending orders, and inactive customers to close sales.
• Drive repeat purchases, increase order quantities, and identify cross-selling opportunities across Nevara's product portfolio.
• Execute approved promotions and trade activation activities to increase product movement.

Distribution Network Development

• Identify and recruit qualified wholesalers, sub-distributors, and bulk-buying customers.
• Develop relationships with high-volume traders and customers capable of purchasing repeatedly.
• Identify underserved markets and opportunities to expand Nevara's geographic reach.
• Build a pipeline of potential accounts with the capacity to support increasing monthly sales volumes.
• Support the development of territory coverage plans and customer segmentation.

Customer Relationship and Account Management

• Maintain regular contact with active customers and follow up on reorder cycles.
• Understand customers' stock levels, sales velocity, purchasing preferences, and commercial challenges.
• Resolve routine customer concerns promptly and escalate pricing, supply, credit, and product-quality issues when necessary.
• Monitor repeat orders, customer retention, and account growth.
• Build long-term relationships based on reliability, professionalism, and mutual commercial value.

Market Research and Competitive Intelligence

• Survey assigned markets to identify potential customers, competitors, prevailing prices, product demand, and distribution gaps.
• Gather feedback on product acceptance, packaging, pricing, quality, and promotional effectiveness.
• Identify opportunities for new products, new customer segments, and new distribution partnerships.
• Submit actionable market intelligence to management to inform commercial decisions.

Sales Reporting and Pipeline Management

• Maintain accurate customer records, sales pipelines, visit reports, quotations, and order follow-ups using the company's approved reporting tools.
• Submit daily activity reports and weekly sales performance reports.
• Track leads generated, customers contacted, orders secured, cartons sold, collections, and repeat purchases.
• Maintain realistic sales forecasts and explain any significant deviations from targets.
• Ensure all sales and customer commitments are properly documented.

Sales Coordination and Commercial Discipline

• Coordinate with administration, inventory, finance, and warehouse personnel to facilitate accurate order processing and timely delivery.
• Work within approved prices, discounts, credit terms, and promotional policies.
• Follow up on customer payments in coordination with the finance team.
• Avoid unauthorized discounts, unapproved credit sales, and commitments the company cannot fulfil.
• Protect customer information, company assets, and commercially sensitive information.

Requirements:

• HND or bachelor's degree in Business Administration, Marketing, Sales, or a related field; equivalent practical experience will be considered.
• At least 1 year of relevant experience in sales, business development, FMCG distribution, wholesale trade, or consumer goods.
• Demonstrable experience acquiring customers and meeting sales targets.
• Experience dealing with Nigerian market traders, wholesalers, retailers, or distributors is a strong advantage.
• Good negotiation, communication, presentation, and relationship-management skills.
• Competence in Microsoft Excel or Google Sheets and basic sales reporting.
• Familiarity with CRM systems or sales reporting applications is an advantage.
• Willingness to undertake frequent field visits across assigned markets