Digital Advertising and Programmatic Specialist

About the Role

• We are seeking a technically competent, analytical and results-driven Digital Advertising & Programmatic Specialist to manage, execute and optimise digital advertising operations across PUNCH's digital platforms.
• The successful candidate will handle programmatic advertising, manage digital ad campaigns, monitor performance and maintain operational relationships with advertising partners to support revenue growth.

Requirements

• Bachelor's degree or HND in Computer Science, IT, Marketing Mass Communication, Business Administration or a related field
• 3-5 years' relevant experience in digital advertising operations or programmatic advertising
• Practical expenence with Google Ad Manager or comparable platforms
• Good understanding of programmatic advertising, SSPS, and exchanges and yield optimisation
• Strong analytical, communication and problem-solving skills. • Working knowledge of HTML JavaScript and ad tags. Proficiency in Microsoft Excel or Google Sheets

Key Responsibilities

• Manage and optimise programmatic advertising inventory Set up, monitor and troubleshoot digital advertising campaigns using Google Ad Manager or similar platforms
• Monitor key performance metrics (impressions, eCPM, fill rates, viewability and revenue)
• Support advertising inventory forecasting and audience analysis.
• Maintain effective operational relationships with advertising networks and technology partners
• Prepare accurate performance reports and support revenue reconciliation
• Collaborate with internal teams to ensure seamless ad delivery and compliance

Added Advantage

• Experience in a digital media or publishing organisation.
• Experience with Google Ad Exchange, Google AdSense, header bidding, Prebidjs, GA4 or Looker Studio.