Digital Content, Publishing and Sales Officer

JOB PURPOSE

• We seek an ambitious, creative and sales-oriented Digital Content, Publishing & Sales Officer to manage online content distribution, video editing, customer engagement, lead generation and digital sales activities.
• The successful candidate will help transform our fish production operations into engaging social media content that attracts customers and generates measurable business revenue.
• The role will work collaboratively with the Kaduna-based Videographer & Digital Content Production Officer.

Responsibility allocation:

40% — Videography, Photography and Field Content Production

60% — Video Editing, Digital Publishing, Marketing and Sales

Both positions require practical competence in filming, editing, digital publishing and customer acquisition.

KEY RESPONSIBILITIES

Videography and Field Content Production — 40%

• Film daily operations across the company's Lafia grow-out farms.
• Capture fish feeding, stocking, grading, harvesting and delivery activities.
• Record promotional videos for table-size catfish and available commercial products.
• Produce educational videos explaining practical aquaculture operations.
• Record interviews with farm managers, technical staff, trainees and customers.
• Capture testimonials, farm tours and operational demonstrations.
• Maintain filming equipment and securely archive media files.
• Coordinate with the Kaduna content officer to obtain footage from the hatchery and nursery.

BVideo Editing, Publishing, Marketing and Sales — 60%

Video Editing and Content Development

• Edit high-quality short-form and long-form videos.
• Produce compelling videos with captions, subtitles, branding and calls to action.
• Develop scripts, educational posts, promotional videos and customer-focused content.
• Adapt footage into suitable formats for different platforms.
• Maintain consistent company branding across all content.

Social Media Publishing and Management

• Lead approved publishing activities on TikTok, Facebook, Instagram, YouTube and WhatsApp Business.
• Prepare weekly and monthly content schedules.
• Maintain regular posting across approved company accounts.
• Monitor and respond to comments, messages and customer enquiries.
• Coordinate livestreams, product demonstrations and marketing campaigns.
• Track audience engagement, account reach and follower growth.

Digital Marketing and Sales

• Generate potential customers for fingerlings, juveniles, table-size catfish and processed products.
• Promote aquaculture training programmes and commercial services.
• Respond promptly and professionally to incoming enquiries.
• Provide accurate product availability and approved price information.
• Maintain a digital register of customer enquiries and qualified leads.
• Follow up potential customers and encourage conversion into confirmed orders.
• Coordinate sales orders with authorised farm management personnel.
• Develop relationships with bulk buyers, traders, retailers, restaurants and distributors.
• Assist with approved paid social media advertising campaigns.
• Ensure customer payments are made only through authorised company payment channels.

Marketing Analytics and Commercial Reporting

• Track social media impressions, engagement, enquiries and lead generation.
• Monitor confirmed orders and revenue attributable to digital marketing activities.
• Maintain a digital sales pipeline and customer follow-up register.
• Prepare weekly and monthly performance reports.
• Recommend improvements in content strategy, publishing and sales conversion.
• Work towards agreed commercial performance targets.

MANDATORY PROFESSIONAL TRAINING AND MENTORSHIP

Before deployment to the Lafia grow-out operations, the successful candidate will undertake structured practical training and mentorship with Yinigeha Yiki and his team at Tiki Fish Farm & Smokehouse, subject to agreed arrangements.

The programme will focus on:

• Aquaculture videography and commercial storytelling.
• Smartphone and digital camera-based content production.
• Professional video editing and post-production.
• Content scripting, captions and audience engagement.
• TikTok, Facebook, Instagram, YouTube and WhatsApp marketing.
• Digital publishing strategies and content scheduling.
• Online lead generation and customer acquisition.
• Digital sales techniques, customer follow-up and conversion.
• Social media analytics, reporting and campaign optimisation.
• Practical development and implementation of aquaculture marketing campaigns.
• The training will provide practical exposure to content production and marketing within an established commercial fish farming environment.
• Candidates will undergo practical assessment before assuming their full responsibilities in Lafia.
• Ongoing technical mentorship may be arranged following deployment.

EMPLOYEE BENEFITS AND FREE ON-SITE ACCOMMODATION

FREE EMPLOYER-PROVIDED ON-SITE ACCOMMODATION — RENT AND HOUSEHOLD UTILITY BILLS COVERED BY THE FARM

Laj Aquaculture & Farmacology offers a valuable residential employment package aimed at supporting staff welfare, reducing household expenses and promoting professional stability.

• The successful candidate will receive:
• Free on-site accommodation at the company's designated Lafia farm location.
• Zero monthly rent during the eligible employment period.
• Free electricity, with the cost covered by the company.
• Free water supply, with associated charges covered by the company.
• Applicable local government property-related taxes, rates and levies paid by the farm.
• No ordinary accommodation service charges for employer-provided facilities.
• Access to available shared staff accommodation amenities.
• Specialist practical training and mentorship.
• Opportunities to develop skills in digital media, agricultural marketing and commercial sales.
• Professional experience within an expanding agribusiness with international commercial ambitions.
• The accommodation benefit is additional to the agreed monthly salary and does not involve a deduction from wages.
• This package represents a particularly attractive benefit for employees in Nigeria in 2026, where rental and household utility costs can consume a substantial proportion of personal income.
• The company provides accommodation to help staff minimise recurring living expenses and concentrate on their professional and career development.
• Accommodation occupancy and departure conditions will be governed by the company's staff accommodation policy and employment contract.

QUALIFICATIONS AND EXPERIENCE

Essential Requirements

• OND, HND, Bachelor's degree or equivalent practical experience in Digital Marketing, Business, Media, Communications or related fields.
• Demonstrable experience with video editing and social media content creation.
• Familiarity with CapCut, Canva or equivalent creative applications.
• Working knowledge of TikTok, Facebook, Instagram, YouTube and WhatsApp Business.
• Ability to film good-quality videos using smartphones or cameras.
• Excellent communication and customer engagement skills.
• Commercial awareness and willingness to work towards sales targets.
• Strong organisational and reporting abilities.
• Ability to work independently and collaboratively.
• Willingness to reside at the company's Lafia farm.

Desirable Requirements

• Experience in digital sales, e-commerce or social media advertising.
• Familiarity with Meta Business Suite, TikTok analytics and YouTube Studio.
• Experience managing online customer enquiries and sales pipelines.
• Experience in agricultural marketing or food production businesses.
• Hausa language proficiency.

KEY PERFORMANCE INDICATORS

The successful candidate will be evaluated against agreed performance targets covering:

• Quantity and quality of edited videos.
• Consistency of publishing across approved platforms.
• Social media audience engagement and reach.
• Qualified customer enquiries generated.
• Timely response to customer messages and follow-ups.
• Number and value of confirmed sales from digital channels.
• Contribution to aquaculture training registrations.
• Accuracy of digital sales records and reports.
• Team collaboration and professionalism.