Marketing Associate

Alaro City Development FZC is an integrated, mixed-use city planned for over 2,000 hectares in the North West Quadrant of the Lekki Free Zone. Alaro City’s vision goes beyond alleviating what is a self-evident problem - that of stifling urban congestion and a dearth of quality housing and commercial property in Lagos and Africa as a whole.

Rather, we aim to help create the infrastructure - the living and working spaces, communities, schools, and hospitals - that will help sustain and accelerate Nigeria’s economic growth, meet the aspirations of Africa’s burgeoning middle classes, and serve as a catalyst for further urban development. The people in our team are multi-skilled and experts in their respective fields. They possess a unique drive, underpinned by the desire to help improve Africa’s urban development.

We are recruiting to fill the position below:

Job Title: Marketing Associate

Location: Lagos

Responsibilities

• Support in the execution of the annual marketing plan.
• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Storytelling to capture the Alaro City opportunity as well as development progress.
• Provide analysis of existing PR environment and brand perception with target audiences, identify key risks to the brand from the PR and marketing perspective.
• Develop a social media plan each week and ensure at least 5 posts a week on each social media channel – 5 on Twitter, 5 on Facebook and 5 on Instagram.
• Measure the effectiveness of implemented advertising, marketing and communications strategies to improve customer awareness of the Nigerian projects.
• Update LinkedIn with news, events, and images.
• Update the YouTube account with project videos.
• Update website with news, events, and images and other relevant content.
• Design, build and maintain our social media presence.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Plan, execute, and measure experiments and conversion tests.
• Identify digital trends and insights, and optimize spend and performance based on the insights.
• Contribute to the production and distribution of the monthly newsletters.
• Update database of marketing/stakeholder contacts on Mailchimp every month.
• Generate online marketing leads to support the overall marketing target.
• Devise strategies to drive online traffic to the company website.
• Utilize a range of techniques including paid search, SEO and PPC to support the marketing strategy.
• Improve the usability, design, content and conversion of the company website.
• Assist in the procurement of suppliers for marketing activities.
• Evaluate customer research, market conditions and competitor data.
• Review new technologies and keep the company at the forefront of developments in digital marketing.
• All other duties and responsibilities as assigned by the Marketing Manager.
• Work collaboratively with the sales team and use customer centric insight to influence the marketing strategy and encourage advantageous outcomes for Alaro City
• Provide marketing activity impact assessments that will feed into the weekly marketing reporting.
• Write articles, press releases, etc. for print and online media.

Requirements
Hard skills and experience:

• Bachelor’s Degree in Marketing related discipline from a reputable university or tertiary institution;
• 6 - 8  years’ experience in digital marketing preferably in Real Estate;
• Very strong digital marketing, research and analytical skills;
• Excellent written and oral communication skills.

Soft skills:

• Mature, pragmatic and flexible approach, strong commercial judgment.
• Team player but comfortable working autonomously.
• Exceptional written and verbal communication skills.
• Good negotiation skills.
• Good attention to detail.
• Rigorous and organised approach.
• Hands-on, ready to roll up the sleeves.

Personal characteristics:

• High energy.
• Result-oriented.
• Strong work ethic.
• Ability to work effectively under pressure.