Marketing Officer

Job Objective

• Create unique customer experiences that ensure retention and contribute to positive relationships between the customers ultimately leading to increased sales.

Key Responsibilities
Marketing Operations:

• Drive the sales (B2B) of products and services and create market niche for the Company
• Constantly analyze market and competitive trends and recommend changes to agreed marketing strategies based on the outcome of such analysis and feedback.
• Develop and implement strategy to enhance sales record in the targeted market area
• Grow the customer base and drive the sales volume and value
• Generate business awareness for the Company bulk order service delivery
• Develop, customize (to suit each market in which the company operates),   deploy and constantly update ready-to-go marketing toolkits and templates to drive the sales activities of the department.
• Own & be fully responsible for revenue generating activities through non-traditional channels, ensuring they contribute a minimum of 15% of the total annual sales of the Company. Such channels include but are not limited to bulk orders, voucher sales, kiddies’ parties and any other innovative channels that may be discovered.
• Building Customer Databases (Electronic, Online, and Telecommunication) for the Company with the use of effective communication messages.
• Oversee public relations initiatives including press releases, advisories, advertising, design & production of visual aids and publications and online marketing for the CR & PR brands
• Any additional work that may be assigned from time to time.

Regulatory:

• Ensure compliance with any and all requirements defined/established by Government Regulatory agencies who have an over-sight responsibility of the Department’s activities
• Ensure compliance with confidentiality of Trade and Brand Secrets.

Key Performance Indicators

• Average Customer Count (Actual vs. Budget)
• Average Spend per Customer (Actual vs. Budget)
• Traffic/Visits to Brand sites (Actual vs. Planned)
• Sale Increase on Sales Mix
• Ratio of Negative to Positive Press Mentions
• OPEX (Budget vs. Actual)
• No of Awards
• All other Performance Indicators will be based on performance against agreed objectives.

Skills, Competencies and Requirements
Educational Qualifications/Experience:

• Minimum of a university Degree
• Previous Marketing coordinating experience in the Food and or Retail environment
• Minimum of 2 years working experience.

Functional Competencies/Requirements:

• Brand Management
• Strong Internal and External Communication
• Marketing Research & Analysis
• Problem Solving & Analysis
• Product Lifecycle Management.

General Management Competencies/Requirements:

• Strong Communication skills
• Strong Presentation Skills
• Strong Negotiation Skills
• Strong People Management Skills
• Strong Time Management & Multi-tasking skills
• Ability to plan, schedule and coordinate effectively.

Desired Personal Attributes:

• Integrity
• Result oriented
• Analytical and Logical mind
• Vitality
• Ability to work with all levels of management, build partnerships and teams
• Highly organized and significant ability to multi-task effectively.