Modern Retail Sales Specialist

Job Overview 

• To drive sustainable growth within modern trade accounts by executing best-in-class merchandising strategies, maintaining optimal inventory levels, and fostering strong partnerships with store management to enhance brand presence and consumer engagement.

Key Responsibilities 

• Execute and maintain planograms to ensure 100% brand visibility and shelf standards
• Monitor on-shelf availability and coordinate immediate replenishment to prevent out-of-stocks
• Secure and set up secondary displays, such as end-caps, floor stands, and island units
• Negotiate premium shelf space and additional facings with store management
• Coordinate in-store promotions and ensure all POS materials are correctly installed
• Audit competitor activity, including pricing, new launches, and promotional tactics
• Conduct regular stock rotations (FIFO) to minimize expiries and damages
• Submit digital field reports with photo evidence of shelf execution and pricing
• Train in-store promoters on product features and sales techniques
• Liaise with store supervisors to resolve delivery discrepancies or pricing errors
• Analyze store-level sales data to identify and act on growth opportunities

Key Performance Indicators (KPIs) 

• Maintain 95% or higher on-shelf availability for all core product lines
• Achieve 100% planogram compliance across all assigned retail outlets
• Keep stock-out rates below 5% through proactive shelf replenishment
• Secure at least 2–3 secondary displays (end-caps/islands) per store monthly
• Ensure 100% of promotional POS materials are installed by the campaign launch date
• Maintain or increase Share of Shelf (SOS) by 5–10% against key competitors
• Report competitor pricing and activity via digital tools on a weekly basis
• Keep product expiry/damage rates below 1% through strict FIFO rotation
• Complete 100% of scheduled store visits as per the monthly beat plan.

Qualifications & Experience 

• Bachelor’s degree in Business Administration, Marketing, or related field with 2-3 years  retailing experience  in FMCG or consumer electronics 
• Minimum of 2 years in a modern retail role
• Proven experience in marketing 

Key Skills & Competencies 

• Strong leadership and people management skills 
• Excellent negotiation and relationship management abilities 
• Analytical and data-driven decision-making 
• High execution discipline and results orientation 
• Willingness to travel extensively within the region 

Compensation 

• Competitive salary 
• Performance-based incentives 
• Other benefits as applicable.