Offline Events and Field Marketing Specialist

About the Role

• We are seeking an energetic Offline Events & Field Marketing Specialist to plan and execute on-ground marketing activities across Nigeria. You will be the face of our brand at events, activations, and community engagements — driving brand awareness, lead generation, and customer loyalty through memorable offline experiences.

Key Responsibilities

• Plan, coordinate, and execute offline marketing events including product launches, roadshows, campus activations, trade shows, community outreach, and promotional campaigns in Lagos and other key Nigerian cities
• Identify high-traffic venues and strategic locations (malls, campuses, markets, motor parks, corporate hubs) for brand activations and guerrilla marketing
• Manage end-to-end event logistics: venue booking, permits and local approvals, vendor negotiation, staffing, equipment, transport, and on-site setup
• Recruit, train, and supervise brand ambassadors and event staff; ensure professional on-ground representation of the brand
• Design and distribute offline marketing materials (flyers, banners, branded merchandise, POS materials)
• Build and maintain relationships with event vendors, venue owners, community leaders, schools, and local partners across Nigeria
• Capture leads on-site and ensure smooth handover to the sales/CRM team for follow-up and conversion tracking
• Track event budgets, measure ROI (foot traffic, leads collected, conversions, brand recall), and deliver post-event reports with actionable insights
• Ensure all activities comply with local regulations and brand safety standards

Requirements

• Bachelor's degree in Marketing, Business, or a related field
• 2–4 years of experience in event management, field marketing, or promotions, ideally within Nigeria
• Strong existing network of vendors, venues, and field staff in Lagos (and ideally Abuja, Port Harcourt, or Ibadan)
• Excellent project management and organizational skills; able to manage multiple events simultaneously under tight deadlines
• Strong negotiation and interpersonal skills; comfortable working with diverse communities and stakeholders
• Ability to travel frequently and work flexible hours, including weekends
• Proficiency in Microsoft Office/Google Workspace; experience with lead capture tools is a plus
• Fluency in English is required; proficiency in Nigerian Pidgin or a major local language is strongly preferred