Special Channel Manager

Alfred & Victoria Associates is one of Nigeria’s leading ICT solution based company. Our company offers a wide range of services which are in high demand of today’s emerging market. AVA has three major arms which have been streamlined to meet our customer's needs. The three major arms are: Consulting, Recruitment and Training. Alfred & Victoria Associates has become one of the most sought after Human Capital Development Organization in recent times. She is fast becoming the distinguished strategic partner required in all sectors of the economy, and also in the fast growing world of outsourcing which is now in huge demand in all profession.

We are recruiting to fill the position below:

Job Position: Special Channel Manager 

Job Location: Abuja (FCT)
Employment Type: Full-time
Reports to: Regional Manager
Direct Reports: Marketing Executives
Industry: Hospitals & Chain Pharmacy Stores

Purpose of the Role

• The Special Channel Manager drives business growth by expanding company’s footprint into specialized, non-traditional customer segments.
• The strategic role focuses on identifying, onboarding, and managing niche sales channels including PPMVs (Patent and Proprietary Medicine Vendors), Spas, Gyms, Fitness Centers, Beauty Salons, Supermarkets, End-User Engagements, and Events.

Key Responsibilities

• Identify and onboard prospective channels, non-traditional sales outlets such as PPMVs, fitness centers, sports clubs, beauty spa, supermarkets, corporate wellness accounts, and niche associations
• Identify, sponsor, and anchor high-traffic wellness events, sports tournaments, corporate health days, and beauty expos to create immediate sales hubs.
• Secure strategic partnerships and close commercial agreements with prospective channels.
• Design and execute structured experiential setups (e.g., pop-up product trials, sampling booths, educational health activations) that engage end-users directly at point-of-sale or gathering hubs.
• Strategically introduce company’s product portfolio into point-of-sale environments outside conventional pharmaceutical or retail channels.
• Provide day-to-day leadership, field coaching, and strategic direction to the marketing executive team covering specialized accounts.
• Ensure representatives maintain optimum stock levels, achieve target delivery schedules, and secure premium product placement at partner venues.
• Evaluate performance daily, weekly, and implement corrective actions where necessary.
• Collaborate closely with the Marketing department to design customized, channel-specific promotional campaigns and point-of-sale materials.
• Conduct regular field audits to measure brand visibility, consumer engagement, and overall compliance with promotional agreements.
• Quantify the financial performance of each specialized marketing campaign and event activation, ensuring commercial initiatives meet corporate profitability thresholds.
• Deliver detailed daily and weekly performance metrics, revenue forecasts, and market intelligence reports.

Key Performance Indicators (KPIs)

• Onboard and activate new special channel accounts per month.
• Deliver 100% targets achievements and positive sales growth within specialized segments.
• Achieve Return on Investment (ROI) on all custom channel promotions.

Job Requirements

• Bachelor’s Degree in Business Administration, Marketing, Biological Sciences, or a related field.
• Minimum of 3 years of progressive sales and marketing experience, with at least 2 years in a supervisory role managing field sales teams.
• Experience in FMCG, wellness, pharmaceutical, or hospitality sectors is highly desirable.
• Strong command of CRM software, route-to-market applications, and Microsoft Excel for analytical reporting.

Required Competencies & Skills:

• Proven ability to create novel sales opportunities in untapped or unconventional markets.
• Strong interpersonal skills to build rapport and negotiate with special channel decision-makers.
• A track record of closing high-value B2B deals and managing structured sales pipelines.