Specialist, Marketing and Sales

Founded in 2009, Nile University is a private multidisciplinary university based in Abuja, and a proud member of Honoris United Universities since 2020. Nile University currently has over 40 undergraduate programmes and more than 50 postgraduate programmes spread across eight best- in-class faculties, in the College of Health Sciences, Law, Science, Computing Studies, Engineering, Environmental Sciences, Management Sciences, and Arts & Social Sciences.

We are recruiting to fill the position below:

Job Title: Specialist, Marketing & Sales

Location: Lagos 
Employment Type: Full-time

Job Summary

• We are currently looking to engage a highly competent and results-oriented Specialist, Marketing and Sales (Lagos) with strong personal & professional integrity to join our dynamic team.

Responsibilities

• The Specialist, Marketing and Sales will support the execution of marketing and recruitment activities in Lagos, focusing on lead generation, engagement, and conversion across multiple touchpoints.
• He/she will focus on designing and implementing initiatives that engage prospective students via organizational presentations, grassroots campaigns, professional associations, digital channels, and thought leadership events.
• Develop, plan, and implement comprehensive awareness campaigns designed to position Nile University’s Digital Education particularly the Business School, Executive Programs and Short courses across grassroots, corporate, and professional channels.
• Ensure campaigns are consistent with institutional messaging and resonate with diverse target audiences.
• Proactively secure presentations with organisations, associations, and networks, showcasing opportunities and highlighting the university as a premier destination for advanced education.
• Organize, host, and manage information sessions, webinars, masterclasses, and thought leadership events that demonstrate program strengths, create engagement, and influence decision-making among potential candidates.
• Identify and activate experiential marketing opportunities in high-traffic community spaces such as malls, recreational centres, and cultural hubs, ensuring visibility to untapped segments.
• Monitor and analyze the quality of leads generated, track their progress through the admissions funnel, and identify opportunities for improved conversion rates.
• Build and maintain a structured CRM pipeline of prospective students, ensuring continuous follow-up, personalised engagement, and a seamless transition from interest to enrolment.
• Introduce and pilot innovative awareness initiatives across grassroots and unconventional channels, ensuring the university stays ahead of the competition in postgraduate marketing.
• Conduct periodic audits to assess the effectiveness of different enrolment sources and awareness channels, identifying high-yield and low-performing areas.
• Develop strategies and introduce new initiatives based on data insights, ensuring resources are allocated effectively and marketing ROI is optimised.
• Prepare timely, detailed reports on awareness campaigns, events, leads generated, and conversion outcomes, ensuring management has a clear view of performance.
• Provide data-driven recommendations and strategic insights that help refine awareness and lead generation strategies to achieve greater efficiency.
• Partner with all other units in the marketing department to deliver 360-degree campaigns that combine awareness-building with digital, PR, and direct marketing.
• Respond to all enquiries related to enrolments with accuracy, timeliness, and professionalism, ensuring prospects receive the right information and support.

Qualification & Experience

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related discipline.
• Minimum of 3–5 years of relevant experience in Marketing, Sales and Business Development
• Demonstrated success in similar roles within a tertiary institution or comparable environment.
• Strong written, verbal, and presentation abilities to engage senior executives and diverse stakeholders.