Red Bull was founded in 1984 by sports enthusiast Dietrich Mateschitz who reportedly drinks up to 10 cans of it a day. In 1987, Red Bull not only launched a completely new product, it created and has led ever since a whole new product category, Energy Drinks. Nowadays Red Bull employs more than 10400 people in over 167 countries, selling over 6 billion cans a year. The World of Red Bull provides the forum for you to use your talent and passion, to develop yourself and make an impact. Find out why we're different.
We are recruiting to fill the position below:
Job Title: Student Marketeer - Caleb University
Location: Lagos
Job Type: Full-time
About the Job
- As a Red Bull Student Marketeer, you are part of the most dynamic and empowered brand and product ambassador program in the world.
- Reporting to the local Field Marketing Specialist (FMS), you will learn Red Bull’s target group and be responsible for driving the brand image and product understanding on your campus and in the region.
- You will reach new consumers, excite university students, increase sales, and drive visibility of the Red Bull brand.
- This includes direct contact with consumers and customers, inviting product trials, and working at Red Bull events to ensure an unforgettable brand experience for consumers. Student Marketeers value flexibility over a 9-to-5 job and love to work in a creative and inclusive working atmosphere.
Responsibilities
All the responsibilities we'll trust you with:
- Live and breathe the brand personality traits and company values, representing the brand in a premium way through everyday interactions with consumers or customers.
- Build and execute a tailored and innovative campus plan that engages students and brings the brand to life at your university. Create a strong network on and around your campus, establishing and maintaining relationships with key local individuals. Identify local collegiate content creators in relevant Red Bull scenes and work with your FMS to bring them into the World of Red Bull.
- Grow the user base by inviting positive trial and awareness of Red Bull through product sampling to consumers at the right place and right time - answering any questions and concerns from consumers.
- Work at Red Bull events, collegiate activations, and supported events to help ensure an unforgettable brand experience for consumers. Build awareness and encourage participation in the World of Red Bull, including collegiate events and activations. Increase brand engagement on your Social Media handles through authentic content.
- BE A SALES EXPERT: Build relationships with local sales account managers and ensure Red Bull is available and visible in outlets, on your campus, and in your region. Collaborate with sales to open new distribution points for Red Bull within your university campus and beyond. Leverage relevant assets from the world of Red Bull in order to keep us top of mind in sales accounts. Ensure perfect execution of defined store standards.
- EXECUTIONAL EXCELLENCE: Deliver executional excellence and show love for the details in all areas of your role. Share ideas and collaborate with your team through regular face-to-face and online interaction. Plan & report your activities in the dedicated online platform in a timely manner and with accuracy. Contribute to business development by providing local insights, trends, and overall opportunities.
Requirements
Your areas of knowledge and expertise that matter most for this role:
- Must be at least 18 years of age
- Must be a current undergraduate student at Caleb University
- Must NOT be in their first or final year of study.
- Must have a valid Nigerian driver’s license
- Must be fluent in English; additional languages are an advantage
- Able to work flexible part-time hours, including some evenings and weekends
- Immersed in student life with an understanding of the university landscape and local city, including behind-the-scenes activities & hot spots
- Connected with a diverse range of influential groups and individuals on campus (both student and university management)
- Affinity for project management, working 'behind the scenes’, and winning sales
- A team player, willing to represent Red Bull with branded outfits and onboard the iconic Red Bull Mini