Business Strategy for PR Managers Course

The Business Strategy for PR Managers Course will cover the following topics and more:

Strategy is Everyone’s Business

• Organisation’s Vision, Mission, Values and Goals
• Using scenarios to envisage possible futures
• Assessing and managing risk
• Factors influencing decision making
• Aligning individual tasks and behaviours to organisational goals

Strategic Planning

• Using PESTLE to analyse external factors
• How to balance the needs of diverse stakeholders
• Analysing the capabilities of your own organisation
• Undertaking valuable SWOT analyses
• Turning analysis into strategic plans

Overcoming the Challenges of Strategy Implementation

• Develop staff engagement – hearts and minds
• Make use of varied communication methods to raise strategic awareness
• Learn to link individual goals and tasks to organisational objectives
• Use measurement to track performance and predict likely outcomes
• Understand how a learning organisation links detailed and messy implementation to strategy development

Developing Strategic Leadership Skills

• Understanding barriers to change
• How to motivate staff to deliver high performance
• Developing your leadership skills: situational leadership
• Using coaching skills to deliver higher performance
• Develop your interpersonal communication skills

Ensuring Organisational Procedures Support Strategy

• Recognise the dynamic tension between change/innovation versus compliance
• Recognise elements of Organisational culture which help effective strategy deployment
• Learn to make the performance appraisal an effective tool in delivering high performance
• How to ensure the strategic planning process delivers effective outcomes​

Course Booking

Please use the "Book Now" or "Inquire" buttons on this page to reserve your space or request for more information