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Digital Marketing Strategy and Customer Experience

By Lexar Business Support Limited Unverified
DeliveryIn person
Duration1 week
Next start28 Oct 2026
LocationLagos

About this programme

A practical program on building winning marketing campaigns and enhancing customer journeys through digital channels.

Modules:

  1. Marketing in the Digital Era – Shifts from traditional to digital.
  2. SEO, SEM and Paid Ads – Maximizing online visibility.
  3. Social media and Influencer Marketing – Leveraging modern platforms.
  4. Customer Experience (CX) Analytics – Mapping journeys with data.
  5. Personalization with AI – Delivering tailored customer interactions.
  6. Omnichannel Engagement – Integrating multiple touchpoints.

Target Audience: Marketing professionals, entrepreneurs, brand managers.

Outcomes:

  • Develop strong digital marketing campaigns.
  • Enhance customer experience with data insights.
  • Improve loyalty and retention through personalization.

Course Booking

Please use the “book now” or “inquire” buttons on this page to either book your space or make further enquiries.

Who should attend

  • Marketing in the Digital Era
    – Shifts from traditional to digital.
  • SEO, SEM and Paid Ads
    – Maximizing online visibility.
  • Social media and Influencer Marketing
    – Leveraging modern platforms.
  • Customer Experience (CX) Analytics
    – Mapping journeys with data.
  • Personalization with AI
    – Delivering tailored customer interactions.
  • Omnichannel Engagement
    – Integrating multiple touchpoints.
  • Target Audience
    Marketing professionals, entrepreneurs, brand managers.

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