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Reputational Risk and Brand Protection

By Lexar Business Support Limited Unverified
DeliveryPhysical
Duration1 week
Next start02 Nov 2026
LocationLagos

About this programme

In the digital era, reputation can be destroyed in hours through social media, misinformation, or ethical lapses. This program trains leaders to proactively identify, monitor, and mitigate reputational risks and to build trustworthy stakeholder relationships.

Detailed Modules:

  1. Defining Reputational Risk – Internal vs. external triggers, intangible asset valuation.
  2. Digital and Social Media Risks – Monitoring online conversations, AI-driven sentiment analysis tools.
  3. Stakeholder Mapping – Identifying key influencers, regulators, media, and communities.
  4. Crisis Communication and Media Handling – Crafting transparent, trust-restoring messages.
  5. Embedding Ethical Culture – Preventing misconduct, corruption, and governance failures.
  6. Case Studies – Reputation collapses (e.g., oil spills, product recalls, corporate scandals).
  7. Proactive Reputation Strategy – Building resilience through corporate citizenship, ESG reporting, and CSR.

Target Audience: Executives, PR managers, corporate affairs officers, brand managers, and board members.

Outcomes: Participants will learn to protect brand equity, maintain stakeholder trust, and recover swiftly from reputation shocks.

Course Booking

Please use the “book now” or “inquire” buttons on this page to either book your space or make further enquiries.

Who should attend

  • Defining Reputational Risk
    – Internal vs. external triggers, intangible asset valuation.
  • Digital and Social Media Risks
    – Monitoring online conversations, AI-driven sentiment analysis tools.
  • Stakeholder Mapping
    – Identifying key influencers, regulators, media, and communities.
  • Crisis Communication and Media Handling
    – Crafting transparent, trust-restoring messages.
  • Embedding Ethical Culture
    – Preventing misconduct, corruption, and governance failures.
  • Case Studies
    – Reputation collapses (e.g., oil spills, product recalls, corporate scandals).
  • Proactive Reputation Strategy
    – Building resilience through corporate citizenship, ESG reporting, and CSR.
  • Target Audience
    Executives, PR managers, corporate affairs officers, brand managers, and board members.
  • Outcomes
    Participants will learn to

Upcoming runs

Nov 02 - 03 Nov, 2026
17th Floor, Western House, 8/10 Broad Street, Lagos Island

Facilitator & contact

Facilitator
LEXAR
Contact person
Amarachi Grace
Provider site
lexarbs.com

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