-
Techniques
Involves demographic, psychographic, and behavioral analysis to create specific audience cohorts.
-
Process
Identifying priority audiences, understanding their knowledge, attitudes, and practices (KAP), and identifying barriers and facilitators to engagement.
-
Purpose
To deliver relevant content and prevent audience disengagement, often using tools like Google Analytics or CRM software.
-
Definition
Evaluating and selecting the right mix of digital and traditional media channels to reach target audiences.
-
Process
Auditing current communication, assessing channel effectiveness, and aligning channel mix with strategic goals.
-
Budgeting
Learning how to allocate media budgets effectively across chosen channels.
-
Definition
Identifying, prioritizing, and understanding the needs of individuals or groups who can affect or be affected by a project.
-
Methodology
Using tools like power/interest matrices to categorize stakeholders (e.g., monitor, keep informed, keep satisfied, manage closely).
-
Application
Mapping internal and external stakeholders to foster relationships, reduce risk, and build alignment.
-
Methods
Courses often combine lectures, workshops, case studies, and practical exercises, such as developing a communication plan or using software like Simply Stakeholders.
-
Outcomes
Participants gain the ability to create targeted, personalized messaging, improve engagement, and enhance project success rates.
