Writing Skills for PR

The Writing Skills for Pr Course will cover the following topics and more:

Introduction to PR writing

• Definitions of PR writing
• Setting emails, letters and memos in context
• Tips for writing effectively
• Recognizing the hallmarks of effective writers
• Applying modern day business writing techniques

Characteristics of business writing

• Writing considerations
• Guidelines for sentences
• Traits of organized writing
• Setting a purpose
• Investigating the audience
• Organizing content to match your audience
• Using clear, specific and positive writing
• Developing your business writing style
• Using visual aids powerfully
• Complementing writing with tables and charts

Writing strategy

• Organizing thoughts
• Pyramid structuring
• Developing a compelling storyboard
• Achieving flow through effective transitioning
• Applying pyramid structuring to your writing
• Making the most of your facts
• Building a compelling introduction

Big tips on writing

• Promoting clarity in writing
• Avoiding miscommunication
• Managing and delivering expectations
• Responding to different email scenarios
• Understanding different reader personalities

Using powerful language

• Using visual aids
• Tips for writing effectively
• Using power words to influence your audience
• Presentations: less is more
• Using visual aids effectively
• Managing a checklist for your writing
• Going the last inch
• How to be a successful business writer

Course Booking

Please use the "Book Now" or "Inquire" buttons on this page to reserve your space or request for more information