B2B Sales Manager

The Tonic Technologies Limited (TTT) is a Nigerian FinTech company focused on using technology to provide simple, accessible, and seamless financial solutions for individuals and businesses.

Through products such as Cardtonic, PIL, Biznic, and other digital solutions, the company provides services including gift card trading, virtual dollar cards, cross-border payments, bill payments, eSIMs, and business payment solutions.

Founded in 2019 and headquartered in Lagos, Tonic Technologies is focused on building technology-driven products that make financial transactions and everyday digital experiences easier, faster, and more accessible across Africa.

We are recruiting to fill the position below:

Job Title: B2B Sales Manager

Location: Lagos 
Employment Type: Full-time (Remote)

About the Job

• Let’s skip the part where we pretend this is just another sales role.
• PIL by Cardtonic provides virtual dollar card solutions designed to help individuals and businesses manage their payment needs.
• As our business offering grows, we’re looking for a B2B Sales Manager to lead business acquisition, build strategic partnerships, and drive revenue growth.
• We need someone who knows how to open doors, build relationships with decision-makers, close commercial deals, and create a repeatable sales process that delivers measurable results.
• This isn’t a role for someone who simply enjoys networking. It’s for someone who can build a pipeline, convert prospects into paying business customers, and consistently deliver against ambitious sales targets.
• If you know how to sell to businesses and have the numbers to prove it, keep reading.

What You’ll Be Responsible For

• Own the B2B sales strategy: Develop and execute strategies to acquire business customers and drive revenue growth for PIL by Cardtonic.
• Build a strong sales pipeline: Identify, prospect, and engage potential business clients across relevant industries and market segments.
• Drive the full sales cycle: Manage the process from lead generation and qualification to pitching, negotiation, closing, and onboarding.
• Develop strategic partnerships: Build relationships with business owners, finance leaders, procurement teams, and other key decision-makers.
• Lead commercial negotiations: Prepare proposals, pitch decks, pricing recommendations, and commercial agreements that convert prospects into customers.
• Identify new growth opportunities: Research industries, business segments, and use cases where PIL by Cardtonic’s products can deliver value.
• Collaborate across teams: Work closely with Product, Marketing, Finance, and Leadership to align sales priorities with business objectives.
• Track and report performance: Monitor pipeline health, conversion rates, revenue, customer acquisition, and other key sales metrics.
• Improve the sales process: Share market insights, identify customer pain points, and recommend improvements to our products and sales approach.
• Build and manage the sales function: Establish clear targets, maintain accountability, and support the development of a high-performing B2B sales operation.

What Your Day Might Look Like

• Reaching out to businesses that could benefit from PIL by Cardtonic’s virtual card and business payment solutions.
• Meeting with business owners and finance teams to understand their needs and demonstrate how PIL by Cardtonic can help.
• Following up on promising leads and moving negotiations towards signed agreements.
• Reviewing your pipeline to identify stalled deals, prioritize opportunities, and plan your next moves.
• Building partnerships that open up new customer segments and revenue opportunities.
• Working with the Product and Marketing teams to improve our approach based on what prospects and customers are telling you.
• Reviewing sales performance and ensuring you’re on track to meet your targets.

What We’re Looking For

• 3+ years of B2B sales experience, with a proven track record of meeting or exceeding sales targets. (Non-negotiable.)
• Experience managing the full B2B sales cycle, from prospecting to closing and account development. (Non-negotiable.)
• Demonstrated ability to sell products or services to businesses and engage senior decision-makers.
• Strong negotiation, presentation, relationship-building, and closing skills.
• Experience developing sales strategies, managing pipelines, and using data to drive decisions.
• Commercial awareness and the ability to identify opportunities that translate into revenue.
• Excellent written and verbal communication skills.
• Strong organizational skills, initiative, and accountability for results.
• Experience in fintech, payments, virtual cards, SaaS, or other digital financial products is a strong advantage.
• Experience building a sales team or leading a sales function is an added advantage.

Why PIL by Cardtonic?

• B2B growth at PIL by Cardtonic is a strategic priority.
• You’ll have the opportunity to shape how we acquire business customers, develop partnerships, and expand our presence in the market.
• You’ll work closely with leadership, influence our commercial strategy, and have room to build sales processes that deliver measurable results.
• We’re looking for someone who takes ownership, moves with urgency, and understands that great sales leadership is measured by more than conversations and meetings.
• It’s measured by customers acquired, deals closed, revenue generated, and sustainable growth.