Brand Marketing and Social Media Manager

Position Summary

• The Brand Marketing & Social Media Manager will lead the growth, visibility, and engagement of our brand across digital platforms. This individual will be responsible for developing and executing integrated marketing strategies, managing social media channels, driving ecommerce growth, building strategic partnerships, and translating our mission into compelling content and campaigns.
• This role requires a blend of creativity, strategic thinking, storytelling, project management, and data-driven decision-making

Key Responsibilities

Social Media & Content Strategy

• Develop a Marketing Strategy consistent with sales and growth goals
• Develop and execute a comprehensive social media strategy across Instagram, TikTok, Pinterest and emerging platforms
• Create and manage a monthly content calendar aligned with brand goals and campaigns
• Transform artwork, products, founder stories, customer experiences, and community impact into engaging content
• Produce or coordinate the creation of:
  •  Reels
  •  TikToks
  •  Stories
  •  Static posts
  •  Pinterest content
  •  Email marketing assets
• Monitor trends and identify opportunities for culturally relevant content while maintaining brand integrity
• Grow audience engagement and cultivate an active online community

Brand Storytelling & Community Building

• Communicate the mission of uplifting humanity through art and clothing in authentic and compelling ways
• Develop storytelling campaigns that connect artwork and fashion brand to larger themes of humanity, creativity, and social impact
• Build relationships with customers, collectors, supporters, and community members
• Manage community engagement, responding to comments, messages, and customer interactions

Marketing & Revenue Growth

• Develop and execute marketing campaigns to drive:
  •  Art print sales
  •  Apparel sales
  •  Website traffic
  •  Customer retention
• Support product launches, seasonal campaigns, and promotional initiatives
• Optimize customer journeys from awareness to purchase
• Manage and improve both direct-to-consumer website sales and marketplace sales channels (e.g., Etsy)

Partnerships & Collaborations

• Identify and cultivate partnerships with:
  •  Influencers
  •  Artists
  •  Nonprofits
  •  Community organizations
  •  Brand collaborators
• Coordinate collaborative campaigns that increase brand awareness and community impact
• Support sponsorship, event, and partnership opportunities aligned with the brand mission

Analytics & Performance Reporting

• Track and analyze key performance indicators including:
  •  Audience growth
  •  Engagement
  •  Reach
  •  Website traffic
  •  Conversion rates
  •  Email performance
  •  Sales metrics
• Provide monthly reports and strategic recommendations
• Use data to continuously optimize content and marketing performance

Project Management

• Coordinate marketing timelines and campaign execution with other influencers and content creators
• Manage creative assets and ensure brand consistency across all channels
• Collaborate with founders, designers, photographers, videographers, and other contractors as needed

Qualifications

Required

• 3+ years of experience in social media management, marketing, communications, or brand strategy in the art and fashion industry
• Strong content creation and storytelling skills
• Experience growing audiences organically across social platforms
• Familiarity with ecommerce marketing
• Strong written communication skills
• Experience using analytics to inform strategy
• Excellent organizational and project management abilities