Commercial Manager

Job Purpose

• The Commercial Manager will be responsible for driving the hospital's commercial growth and revenue-generating activities through effective business development, marketing, partnership management, customer engagement, and commercial strategy.
• The role will support the development and implementation of strategies that strengthen the hospital's market position, increase revenue, improve customer acquisition and retention, and expand business opportunities.

Key Responsibilities

• Develop and implement commercial strategies and initiatives to achieve revenue and business growth objectives.
• Identify and develop new business opportunities, partnerships, corporate accounts, and strategic relationships.
• Build and maintain strong relationships with existing and prospective clients, corporate organizations, HMOs, insurance companies, and other relevant stakeholders.
• Develop and manage corporate/business accounts to increase patient referrals and revenue.
• Monitor market trends, competitor activities, customer needs, and emerging business opportunities.
• Develop and execute marketing and business development initiatives in collaboration with relevant departments.
• Coordinate corporate outreach, promotional activities, campaigns, and other initiatives aimed at increasing visibility and patient acquisition.
• Prepare and present commercial proposals, business plans, partnership proposals, and reports to Management.
• Monitor commercial performance against agreed targets and provide regular reports and recommendations.
• Work closely with hospital management and operational teams to ensure commercial initiatives align with service delivery objectives.
• Support the development of pricing, packages, promotions, and other commercial initiatives where applicable.
• Track customer feedback and market intelligence and recommend strategies for improving customer acquisition, retention, and satisfaction.
• Maintain accurate records of business development activities, leads, partnerships, client engagements, and commercial opportunities.
• Negotiate and manage business relationships and agreements within approved organizational policies and authority limits.
• Represent the hospital at relevant business, corporate, networking, and industry events.
• Ensure all commercial activities comply with hospital policies, applicable regulations, and professional standards.
• Perform other duties as may be assigned by Management.

Qualifications and Experience

• Bachelor's degree or HND in Business Administration, Marketing, Sales, Management, Economics, or a related field.
• Minimum of 10 - 12 years' relevant experience in commercial management, business development, sales, marketing, or a related role.
• Experience in the healthcare, hospital, insurance, HMO, or related service industry will be an added advantage.
• Proven experience in business development, client relationship management, corporate partnerships, and revenue generation.
• Demonstrable experience in achieving commercial or business development targets.
• Required Skills and Competencies
• Strong business development and commercial acumen.
• Excellent negotiation and relationship management skills.
• Strong communication, presentation, and interpersonal skills.
• Customer-focused and results-oriented approach.
• Strong analytical and problem-solving abilities.
• Ability to identify and convert business opportunities.
• Good knowledge of sales and marketing principles.
• Ability to develop and maintain strategic partnerships.
• Strong organizational and time-management skills.
• Proficiency in Microsoft Office and relevant business development tools.
• Ability to work independently and collaboratively with multidisciplinary teams.

Key Performance Indicators (KPIs)

• Revenue and commercial growth.
• New business/client acquisition.
• Corporate account and partnership development.
• Patient/referral growth from commercial initiatives.
• Client retention and relationship management.
• Achievement of approved commercial targets.
• Effectiveness of marketing and business development initiatives.
• Quality and timeliness of commercial reports.
• Conversion of identified business opportunities