Digital Marketer

Pertinence Group is a people-first enterprise development group established with a clear mandate: to empower individuals through structured investment, enterprise creation, and innovation.

From its early focus on real estate and training, the Group has grown into a diversified ecosystem of businesses with subsidiaries operating across mainland and island Lagos, and an expanding footprint in the United Kingdom, Canada, and the United Arab Emirates.

We are recognized as one of Africa's most trusted entrepreneurially driven groups, distinguished by a strong governance culture, technology-led solutions, and an unwavering commitment to people.

We are recruiting to fill the position below:

 Job Position: Digital Marketer

Job Location: Egbeda, Alimosho - Lagos
Employment Type: Full-time

Job Summary

• We are looking for a Digital Marketer who can turn ideas into compelling digital content, execute campaigns, grow online communities, and contribute directly to business growth.

Key Responsibilities

• Develop and execute digital marketing campaigns across social media, email, WhatsApp, websites, and other relevant digital platforms.
• Create engaging content including social media posts, captions, graphics, videos, reels, and other digital marketing materials.
• Manage the company’s social media platforms and maintain a consistent content calendar and brand voice.
• Plan and execute paid advertising campaigns across platforms such as Meta, Google, and other relevant channels.
• Monitor campaign performance, analyse digital marketing data, and provide regular reports and recommendations.
• Drive audience growth, engagement, leads, conversions, and other agreed digital marketing objectives.
• Conduct market, audience, and competitor research to identify trends, opportunities, and effective digital strategies.
• Collaborate with the Sales, Marketing, and other relevant teams to support campaigns, product launches, events, and business objectives.
• Manage online communities and respond appropriately to comments, enquiries, and customer interactions.
• Stay updated on emerging digital marketing trends, tools, platforms, and best practices.

Requirements

• Bachelor's degree in Marketing, Mass Communication, Business Administration, or a related field.
• 2–5years of experience in digital marketing, social media management, content creation, or a related role.
• Practical knowledge of social media platforms and digital advertising.
• Ability to create engaging written and visual content.
• Familiarity with tools such as Meta Business Suite/Ads Manager, Canva, Google Analytics, Google Ads, and other digital marketing tools.
• Good understanding of digital marketing metrics and campaign performance.
• Strong communication, creativity, organisation, and analytical skills.
• Ability to work independently, manage multiple campaigns, and meet deadlines.
• A portfolio of previous digital marketing or content work is an advantage.