Digital Marketer

Fhemfel Homes Group is a multifaceted company specializing in real estate, travel, and hospitality. We are dedicated to creating exceptional experiences and spaces that cater to the diverse needs of our clients. With a team of experts in each sector, we focus on delivering innovative solutions that combine luxury, comfort, and sustainability. Our commitment to quality and customer satisfaction drives us to excel in every project we undertake, making us a trusted partner in the industries we serve.

We are recruiting to fill the position below:

Job Title: Digital Marketer

Location: Gwarimpa, Abuja (FCT) 
Employment Type: Full-time

About the Job

• We are seeking a creative, results-driven, and experienced Digital Marketer to join our marketing team.
• The successful candidate will be responsible for developing and executing digital marketing strategies that increase brand visibility, generate qualified leads, promote our real estate properties and services, and contribute directly to customer acquisition and revenue growth.
• The ideal candidate should have strong experience in digital marketing, particularly in lead generation, social media marketing, paid advertising, content marketing, and campaign optimization, with an understanding of the real estate industry being an added advantage.

Key Responsibilities

• Develop and execute digital marketing strategies aligned with the Company's real estate marketing and revenue objectives.
• Plan, launch, manage, and optimize digital advertising campaigns across platforms such as Meta (Facebook and Instagram), Google Ads, TikTok, and other relevant platforms.
• Generate qualified leads for properties, land, houses, and other Company offerings through digital marketing campaigns.
• Develop and implement strategies to improve lead quality, conversion, and customer acquisition.
• Manage and grow the Company's social media presence across relevant platforms.
• Create and coordinate engaging content for social media, websites, blogs, email campaigns, and other digital platforms.
• Work closely with the Creative, Customer Relations, and Sales Teams to ensure that digital leads are properly captured, followed up, and converted.
• Develop marketing campaigns for new property listings, promotions, events, inspections, and other Company initiatives.
• Monitor and analyze campaign performance, including reach, engagement, leads generated, cost per lead, lead quality, conversion rates, and revenue generated.
• Use data and analytics to identify underperforming campaigns and implement strategies to improve results.
• Conduct market and competitor research to identify emerging trends, customer preferences, and new digital marketing opportunities.
• Manage the Company's digital marketing budget effectively and ensure optimal return on advertising spend.
• Monitor website performance, traffic, SEO rankings, and other relevant digital marketing metrics.
• Develop and implement SEO strategies to improve the Company's online visibility and organic traffic.
• Manage email and other digital communication campaigns where applicable.
• Track and report on the performance of all digital marketing activities on a weekly and monthly basis.
• Stay updated on emerging digital marketing trends, platforms, tools, and best practices.
• Collaborate with other departments to ensure consistency in brand messaging and alignment with overall business objectives.
• Continuously test new marketing approaches, creatives, audiences, and channels to improve lead generation and revenue.

Qualifications & Requirements

• Strong experience managing Meta Ads, Google Ads, TikTok Ads, and other paid advertising platforms.
• Strong understanding of SEO, SEM, PPC, social media marketing, email marketing, content marketing, and lead generation.
• Proven experience generating and managing leads through digital marketing campaigns.
• Proficiency in Google Analytics/GA4, Google Search Console, Meta Business Suite/Ads Manager, and other relevant marketing tools.
• Strong analytical and data interpretation skills.
• Excellent written and verbal communication skills.
• Strong understanding of social media trends and digital consumer behaviour.
• Ability to develop compelling marketing campaigns and content strategies.
• Strong organizational, problem-solving, and project management skills.
• Ability to work collaboratively with Creative, CRM, Sales, and other teams.
• Ability to work in a fast-paced, target-driven environment.