Field Marketer

Fhemfel Group is a multifaceted company specializing in real estate, travel, and hospitality. We are dedicated to creating exceptional experiences and spaces that cater to the diverse needs of our clients. With a team of experts in each sector, we focus on delivering innovative solutions that combine luxury, comfort, and sustainability. Our commitment to quality and customer satisfaction drives us to excel in every project we undertake, making us a trusted partner in the industries we serve.

We are recruiting to fill the position below:

Job Title: Field Marketer

Location: Abuja (FCT) 
Employment Type: Full-time (Remote)

Job Summary

• The Field Marketer is responsible for promoting the company’s real estate products, generating qualified leads, identifying prospective clients, and supporting the conversion of prospects into property buyers and investors.
• The role involves a combination of remote marketing, field activities, client engagement, property promotion, inspections, networking, and follow-up. The Field Marketer is expected to actively identify business opportunities and contribute directly to the company’s sales and revenue objectives.
• Although the role is primarily remote and field-based, the employee is required to report to the office twice every week for team meetings, training, strategy sessions, reporting, and other assigned activities.

Key Responsibilities
Lead Generation & Prospecting:

• Identify and generate new leads through personal networks, referrals, social media, community engagement, events, and other marketing channels.
• Actively prospect for individuals and businesses interested in purchasing, investing in, or developing real estate.
• Build and maintain a healthy pipeline of prospective clients.
• Explore new markets, locations, communities, and networks for potential clients.
• Generate both individual and corporate real estate leads.

Property Marketing:

• Promote the company’s properties, developments, land, apartments, and other real estate offerings to prospective clients.
• Clearly communicate property features, pricing, payment plans, location advantages, investment opportunities, and other relevant information.
• Distribute approved marketing materials and property information to prospects.
• Leverage personal networks, social media platforms, referrals, and physical marketing opportunities to promote available properties.
• Represent the company professionally when marketing its properties.

Client Engagement & Follow-Up:

• Respond promptly to enquiries from prospective clients.
• Understand clients’ property needs, budgets, preferences, and investment objectives.
• Maintain consistent follow-up with prospects throughout the sales process.
• Build and maintain strong relationships with prospective and existing clients.
• Provide accurate information and escalate questions requiring management or technical clarification.
• Maintain regular communication with prospects until conversion or closure of the opportunity.

Property Inspections:

• Coordinate and participate in property inspections with prospective clients.
• Accompany clients to project sites when required.
• Provide prospects with relevant information during inspections.
• Follow up with clients after inspections to address concerns and encourage conversion.
• Ensure that all inspection activities are properly communicated and documented.

Sales Conversion Support:

• Work closely with the CRM and Business Development teams to move qualified leads through the sales pipeline.
• Support prospects through the decision-making process.
• Identify objections and concerns and work with the relevant team to address them.
• Assist in converting qualified leads into paying clients.
• Refer clients to the appropriate internal team for documentation, payment, allocation, and other post-sale processes.
• Maintain awareness of sales targets and actively work toward achieving assigned targets.

Networking & Business Development:

• Develop relationships with individuals, businesses, professionals, agents, community groups, associations, and other potential sources of leads.
• Identify opportunities for partnerships, referrals, and business development.
• Attend relevant networking events, exhibitions, property fairs, community activities, and other promotional opportunities when assigned.
• Build a strong personal network that can generate recurring real estate leads.

Market Research:

• Monitor real estate trends, competitor activities, pricing, promotions, and customer preferences.
• Gather useful market intelligence from the field.
• Provide feedback to management on customer responses, market conditions, competitor activities, and emerging opportunities.
• Identify potential locations, markets, or customer segments that may present business opportunities.