Digital Marketer

We are looking for a creative, proactive and results-driven Social Media Manager & Digital Marketer to manage and grow the digital presence of multiple brands.

We need someone who understands that successful social media marketing goes beyond posting content and gaining followers. You must know how to develop effective strategies, create engaging content, grow audiences and convert engagement into enquiries, leads and business growth.

The ideal candidate is creative, analytical, organised and capable of managing multiple social media accounts independently while delivering measurable results.

Key Responsibilities

• Develop and implement social media growth strategies across Facebook, Instagram, TikTok, LinkedIn, YouTube and X.
• Plan, create and manage monthly content calendars for multiple brands.
• Create high-quality Reels, Shorts, TikToks, graphics, carousels, stories and promotional content.
• Edit engaging short-form videos using CapCut, Canva, Adobe Premiere Pro or similar tools.
• Write compelling hooks, captions, promotional copy and calls to action.
• Identify trends and content opportunities that can increase reach, engagement and audience growth.
• Manage social media accounts, schedule posts and maintain consistent brand messaging.
• Engage with audiences by responding professionally to comments, messages and enquiries.
• Develop campaigns that generate leads, enquiries and sales.
• Monitor account performance, analyse insights and recommend improvements.
• Prepare monthly performance reports covering reach, engagement, audience growth and conversions.
• Work with internal teams to support marketing campaigns, product launches and promotions.

Requirements

• Minimum of 2 years' professional experience in social media management or digital marketing.
• Proven experience managing and growing social media accounts for businesses or brands.
• A strong portfolio demonstrating content creation and measurable results.
• Excellent understanding of Facebook, Instagram, TikTok, LinkedIn and YouTube.
• Strong video editing and graphic design skills.
• Proficiency in Canva, CapCut and other content creation tools.
• Excellent copywriting, storytelling and communication skills.
• Experience using Meta Business Suite, platform analytics and scheduling tools.
• Ability to develop content strategies and manage multiple brands simultaneously.
• Good understanding of audience engagement, lead generation and conversion strategies.
• Strong organisational skills, creativity, initiative and attention to detail.
• Ability to work independently, meet deadlines and take ownership of results.
• Must be available to work full-time (40 hours per week).
• Must have a personal computer suitable for content creation and reliable internet access.

Additional Skills (An Advantage)

• Meta Ads and paid social media advertising
• Google Ads and Google Analytics
• SEO and website content optimisation
• Email marketing and lead generation
• AI-assisted content creation
• Photography and videography
• Influencer marketing
• Motion graphics and animation

What We're Looking For

We are particularly interested in candidates who can demonstrate:

• Social media accounts they have successfully grown.
• Content or campaigns that have achieved strong engagement, reach or conversions.
• The ability to turn creative ideas into measurable marketing results.
• Initiative, problem-solving skills and the ability to work without constant supervision.
• We are not simply looking for someone who can post on social media. We want someone who understands how to use social media to grow a business.