Field Marketing Specialist

Marsand Bespoke Joinery specializes in creating high-quality, custom-made joinery solutions tailored to meet the unique needs of each client. With a commitment to craftsmanship and attention to detail, they offer a wide range of services, including bespoke cabinetry, furniture, and architectural joinery. Their team of skilled artisans combines traditional woodworking techniques with modern technology to deliver exceptional products that enhance both functionality and aesthetics in residential and commercial spaces.

Marsand prides itself on its personalized service, working closely with clients to understand their vision and bring it to life. Whether it’s a stunning kitchen renovation, a unique piece of furniture, or intricate woodwork for a commercial project, they ensure that every piece reflects the client's style and requirements. Their dedication to sustainability and using responsibly sourced materials further sets them apart in the joinery industry.

We are recruiting to fill the position below:

Job Title: Field Marketing Specialist

Location: Awoyaya, Lagos
Employment Type: Full-time
Department: Sales & Marketing

Role Overview

• We are seeking a proactive, confident, and results-driven Field Marketing Representative to increase the company's visibility, identify potential clients, and generate business opportunities for its bespoke furniture and interior solutions.
• The successful candidate will be responsible for representing Marsand outside the office, building relationships with prospective clients and industry professionals, identifying project opportunities, and converting field activities into measurable business leads.

Key Responsibilities

• Field Marketing: Actively promote Marsand's services to potential clients, property developers, architects, interior designers, contractors, real estate professionals, and other relevant prospects.
• Lead Generation: Identify and develop new business opportunities through field visits, networking, referrals, prospecting, and other appropriate marketing activities.
• Client and Industry Engagement: Build professional relationships with prospective clients and relevant professionals who may require or refer Marsand's services.
• Project Identification: Identify residential and commercial projects that may require bespoke kitchens, wardrobes, doors, TV consoles, sofas, and other furniture or interior joinery solutions.
• Company Representation: Communicate Marsand's services professionally and position the company as a premium bespoke joinery provider known for high-standard work.
• Lead Documentation: Maintain accurate records of prospects, contact details, project requirements, locations, discussions, and the status of each business opportunity.
• Follow-Up and Lead Development: Maintain contact with prospects, monitor the progress of opportunities, and work towards moving enquiries into genuine business engagements.
• Market Intelligence: Gather relevant information about market demand, prospective clients, competitor activities, project developments, and potential areas for business growth.
• Sales Coordination: Work with the office-based sales and customer service team to communicate leads, provide updates, and ensure opportunities generated in the field are properly managed.
• Reporting: Submit regular reports detailing field activities, locations visited, prospects engaged, leads generated, follow-up activities, and business opportunities identified.

Requirements

• Strong communication, interpersonal, and persuasion skills.
• Confidence in approaching and engaging prospective clients.
• A proactive attitude and ability to work with minimal supervision.
• Good organisational skills and attention to detail.
• Ability to identify potential business opportunities and build professional relationships.
• Good record-keeping and reporting skills.
• Willingness to travel within assigned areas for field marketing activities.
• Previous experience in field marketing, sales, business development, real estate marketing, or a related role is an advantage.
• Familiarity with furniture, interior design, construction, real estate, or property development is an added advantage.

Performance Expectations:
Performance will be assessed based on:

• Quality and relevance of leads generated.
• Number of prospective clients and industry contacts engaged.
• Identification of suitable residential and commercial projects.
• Quality of lead records and consistency of follow-up.
• Business opportunities developed and enquiries generated.
• Contribution to sales conversion and company visibility.
• Consistency of field activities and reporting.

Ideal Candidate:

• The ideal candidate is self-motivated, commercially aware, resourceful, and comfortable initiating conversations with prospective clients.
• They should be able to identify opportunities independently, build relationships, maintain accurate records, and turn field marketing activities into meaningful business opportunities for Marsand Bespoke Joinery.