Marketing and Brand Strategist

PeopleFirst HR Hub is a strategic Human Resources consulting and recruitment firm committed to helping businesses grow through effective people management. We provide tailored HR solutions in recruitment, talent management, employee engagement, compliance, and organizational development, ensuring that people remain at the heart of business success.

We are recruiting to fill the position below:

Job Title: Marketing and Brand Strategist

Location: Yaba, Lagos
Employment Type: Full-time

About the Role

• We are seeking a strategic, creative, and commercially driven Marketing & Brand Strategist to develop and execute marketing strategies that strengthen our brand presence, generate qualified leads, increase property visibility, and support business growth.
• The ideal candidate will combine strong brand and marketing expertise with a solid understanding of the real estate market.
• You will be responsible for translating business objectives into effective marketing campaigns, strengthening our market positioning, and ensuring consistent communication across all customer touchpoints.

Key Responsibilities
Marketing Strategy & Planning:

• Develop and implement integrated marketing strategies aligned with business and revenue objectives.
• Develop monthly and quarterly marketing plans and campaign calendars.
• Identify market trends, customer preferences, and emerging marketing opportunities within the real estate sector.
• Conduct competitor and market analysis to identify opportunities for differentiation.
• Recommend marketing initiatives that improve brand awareness, lead generation, and customer acquisition.

Brand Management:

• Develop and maintain a strong and consistent brand identity across all marketing channels.
• Ensure all marketing materials and communications reflect the company's positioning, values, and standards.
• Strengthen the company's market positioning within the real estate industry.
• Develop brand campaigns, promotional materials, and customer-facing communications.
• Work closely with designers, content creators, and other marketing team members to maintain brand consistency.

Lead Generation & Campaign Management:

• Plan and execute campaigns to generate qualified property and investment leads.
• Develop marketing campaigns for property launches, sales, promotions, open houses, and other business initiatives.
• Manage and optimise digital and offline marketing campaigns.
• Work with the Sales Team to ensure marketing leads are properly tracked, followed up, and converted.
• Monitor campaign performance and make data-driven adjustments to improve results.

Digital Marketing:

• Develop strategies for the company's website, social media platforms, email marketing, and other digital channels.
• Oversee the development and distribution of relevant marketing content.
• Monitor digital engagement, website traffic, lead generation, and conversion performance.
• Identify opportunities to improve the company's online visibility and search presence.
• Coordinate paid advertising campaigns where applicable.

Content & Communications:

• Develop marketing concepts, campaign ideas, and content strategies that communicate the company's value proposition effectively.
• Work with content creators, graphic designers, photographers, and other creative professionals to produce quality marketing materials.
• Ensure marketing communications are clear, professional, customer-focused, and aligned with the brand.
• Support the development of property marketing materials, brochures, presentations, flyers, and promotional campaigns.

Partnerships & Market Development:

• Identify opportunities for strategic partnerships with real estate professionals, property platforms, corporate organisations, influencers, agents, and other relevant stakeholders.
• Develop initiatives that increase property visibility and expand the company's customer reach.
• Support networking, events, property exhibitions, and other business development activities.

Performance & Reporting:

• Establish marketing KPIs and track performance against agreed targets.
• Monitor lead generation, campaign performance, engagement, customer acquisition, and marketing ROI.
• Prepare monthly marketing performance reports and recommendations for management.
• Analyse campaign results and continuously improve marketing strategies based on data and customer insights.

Key Performance Areas (KPAs)

• Qualified leads generated
• Marketing campaign performance
• Lead-to-customer conversion support
• Brand visibility and market positioning
• Digital engagement and online growth
• Property campaign performance
• Marketing ROI
• Strategic partnerships generated
• Customer acquisition
• Timely execution of marketing plans
• Quality and consistency of brand communication.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, Real Estate, or a related field.
• 3–5 years of relevant experience in marketing, brand management, digital marketing, or a related role.
• Experience in the real estate, property, construction, hospitality, financial services, or related industry is an advantage.
• Strong understanding of digital marketing and brand strategy.
• Proven experience developing and executing marketing campaigns.
• Strong analytical and market research skills.
• Excellent written and verbal communication skills.
• Strong project management and organisational skills.
• Ability to work with creative teams and manage multiple marketing projects simultaneously.
• Commercially minded with a strong understanding of lead generation and customer acquisition.
• Proficiency with relevant marketing, analytics, social media, and project management tools.

What We Are Looking For:

• We are looking for someone who is strategic, commercially aware, creative, analytical, proactive, and results-driven.
• The successful candidate should be able to move beyond simply creating content and take ownership of how marketing contributes to brand growth, lead generation, property sales, and overall business performance.

Salary
N250,000 monthly.