Marketing Manager

• A reputable and growing professional services firm based in Lagos is seeking a creative, strategic and results-oriented Marketing Manager to lead its marketing, brand development and market expansion initiatives.
• The successful candidate will be responsible for developing and executing marketing strategies that enhance brand visibility, generate business opportunities, strengthen client relationships and support the firm's revenue growth objectives.
• The role requires an individual with a strong understanding of corporate marketing, digital marketing, business-to-business (B2B) marketing and lead generation.

Key Responsibilities

Marketing Strategy & Planning

• Develop and implement comprehensive marketing strategies aligned with the firm's business objectives.
• Prepare and execute annual marketing plans, campaigns and budgets.
• Identify target markets, industry segments and opportunities for market expansion.
• Conduct market research and competitor analysis to support marketing decisions.
• Develop targeted marketing initiatives for the firm's various service lines.

Brand Management & Corporate Visibility

• Strengthen the firm's corporate identity, brand positioning and market presence.
• Manage the firm's website, social media platforms and other digital communication channels.
• Develop engaging marketing content, corporate profiles, brochures, presentations and promotional materials.
• Coordinate thought leadership campaigns, newsletters, webinars, seminars and industry events.
• Ensure consistency of brand messaging across all communication platforms.

Digital Marketing & Lead Generation

• Plan and execute digital marketing campaigns to improve brand awareness and generate qualified leads.
• Manage social media marketing, email campaigns, search engine marketing and other digital channels.
• Develop and implement marketing initiatives targeted at corporate and institutional clients.
• Track marketing enquiries, lead generation activities and conversion opportunities.
• Monitor campaign performance and optimize marketing expenditure for improved returns.

Business Development & Sales Support

• Collaborate with management and technical teams to identify and pursue new business opportunities.
• Support the development of business proposals, presentations and client pitches.
• Coordinate marketing activities that support client acquisition and revenue growth.
• Develop and maintain relationships with prospective clients, business partners and referral networks.
• Identify opportunities for cross-selling the firm's services to existing clients.

Marketing Performance & Reporting

• Develop and monitor key marketing performance indicators (KPIs).
• Evaluate the effectiveness of marketing campaigns, lead generation and brand development initiatives.
• Prepare periodic marketing performance reports for management.
• Monitor marketing budgets and ensure efficient utilization of resources.
• Recommend improvements to marketing strategies based on performance data and market trends.

Qualifications & Experience

• Bachelor's degree in Marketing, Business Administration, Mass Communication or a related discipline.
• Minimum of 5 years' relevant experience in marketing, brand management or business development.
• Demonstrable experience in developing and implementing successful marketing campaigns.
• Strong knowledge of digital marketing, content marketing, social media management and B2B marketing.
• Experience in professional services, consulting, financial services or other corporate service environments will be an added advantage.
• Experience in lead generation, marketing analytics and customer relationship management.
• Proficiency in Microsoft Office applications, digital marketing tools and CRM platforms.
• Relevant professional marketing certifications will be an advantage.

Required Skills & Competencies

• Strong strategic marketing and brand management capabilities.
• Excellent written and verbal communication skills.
• Creativity and ability to develop compelling marketing campaigns.
• Strong digital marketing and content development skills.
• Good commercial awareness and understanding of corporate client acquisition.
• Excellent planning, coordination and analytical skills.
• Ability to work independently and collaborate effectively with management and technical teams.
• Results-oriented mindset with strong execution capabilities.

Key Performance Indicators (KPIs)

Performance will be evaluated based on:

• Growth in brand visibility and market awareness.
• Number and quality of marketing-generated business leads.
• Effectiveness and return on investment of marketing campaigns.
• Website traffic, digital engagement and audience growth.
• Contribution of marketing activities to client acquisition and revenue growth.
• Successful execution of marketing plans, events and campaigns.
• Growth in corporate enquiries and prospect engagement.

What We Offer

• Competitive remuneration based on qualifications and experience.
• Performance-based incentives.
• Opportunities for career development and professional growth.
• A dynamic and collaborative work environment.