Marketing Specialist

Job Description

• We are seeking a forward-thinking and globally connected organization committed to innovation, excellence, and meaningful impact.
• We are seeking a highly strategic and results-driven Marketing Specialist to drive and execute integrated marketing and communication initiatives that elevate our brand, deepen stakeholder engagement, and drive measurable business growth across global markets.
• This individual will bring strong expertise in branding, content strategy, digital marketing, PR, and campaign management, with the ability to translate business objectives into high-impact marketing strategies.
• The ideal candidate is both strategic and hands-on with a data-driven mindset and a passion for delivering results in a fast-paced technology environment

What will you do

• Drive the development and execution of integrated marketing campaigns across digital, social media, email, events, and strategic partnerships to drive brand awareness and revenue growth.
• Own and optimize digital marketing initiatives including SEO/SEM, PPC, social media advertising, and email marketing to generate qualified leads and improve conversion rates.
• AEO/GEO (AI search optimization) alongside SEO
• Email marketing and marketing automation including segmentation, nurture campaigns, workflows, reporting
• Creating interactive product demos using tools (eg. Storylane or Navattic) for demand generation and sales enablement.
• Analyse market trends, customer insights, and competitor activities to identify opportunities and inform strategic marketing decisions.
• Partner closely with cross-functional teams, including creative, product, and leadership, to align marketing strategies with business goals and revenue targets.
• Plan and execute high-impact events, webinars, and conferences to strengthen brand positioning and stakeholder engagement.
• Track, measure, and report on marketing performance using key metrics and KPIs, providing actionable insights to continuously optimize campaigns and maximize ROI.
• Drive content strategy and messaging across channels to ensure consistency, clarity, and strong brand positioning.
• Utilize marketing and analytics tools, including Google Analytics, Google Ads, Meta Ads Manager, and SEO platforms to monitor campaign performance and optimize marketing effectiveness.
• Support and contribute to PR and communication initiatives, including media engagement and corporate messaging.
• Stay ahead of industry trends, emerging technologies, and best practices to continuously improve marketing effectiveness and innovation.

Qualifications

• Bachelor’s or Master’s degree in marketing, Business Administration, Communications, or related field.
• 4+ years of experience in digital marketing, preferably within the technology industry or related field.
• Proven track record of developing and executing successful, data-driven marketing campaigns with measurable impact.
• Strong expertise in digital marketing channels and tactics including SEO, SEM, PPC, social media, email marketing, and content marketing.
• Hands-on experience with marketing and analytics tools such as Google Analytics, Google Ads, Meta Ads Manager, SEMrush, Ahrefs, or similar SEO and campaign management platforms.
• Advanced analytical skills with the ability to interpret complex data, generate insights, and optimize performance to maximize ROI.
• Excellent written and verbal communication skills, with the ability to craft compelling and audience-focused content.
• Strong project management and organizational skills, with the ability to manage multiple initiatives simultaneously.
• Collaborative mindset with the ability to influence stakeholders and work effectively across teams.
• Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce) is an advantage.

Additional Information:
What you will experience:

• A fast-paced, collaborative, and purpose-driven team environment that empowers you to thrive and grow.
• Opportunities to shape the voice of a global tech brand while working alongside innovative leaders.
• Professional development and leadership support to sharpen your expertise.
• Competitive compensation and a full suite of benefits, including health and wellness programs, and generous paid time off (vacation days, holidays, and birthday leave).
• A culture that values transparency, creativity, and continuous learning.