National Sales Head

Olam Agri is a market-leading, differentiated food, feed, and fiber agri-business with a global origination footprint, processing capabilities, and deep understanding of market needs built over 33 years. With a strong presence in high-growth emerging markets and products across grains & oilseeds, animal feed & protein, rice, edible oils, specialty grains & seeds, cotton, wood products, rubber and commodity financial services.

Olam Agri is at the heart of global food and agri-trade flows with more than 40 million MT in volume traded annually. Focused on transforming food, feed and fiber for a more sustainable future, it aims at creating value for customers, enabling farming communities to prosper sustainably, and strive for a food-secure future.

We are recruiting to fill the position below:

Job Position: National Sales Head

Job Location: Iganmu, Lagos
Business: Integrated Feed & Protein
Department: Corporate function
Business Information - Animal Feed & Protein

Job Description

• The National Sales Head will lead the commercial strategy and execution for the Integrated Feed & Protein business, driving profitable growth across poultry feed, aqua feed, and related protein solutions.
• The role is responsible for developing national sales plans, expanding market share, strengthening customer relationships, managing distributor networks, and leading high-performing sales teams to achieve business objectives.

Responsibilities
Sales & Business Growth:

• Develop and execute national sales strategies to achieve revenue, volume, and profitability targets.
• Drive market penetration and expand customer coverage across key regions.
• Identify new business opportunities and develop growth plans for feed and protein products.
• Ensure achievement of annual sales budgets and market share objectives.

Channel & Customer Management:

• Build and strengthen relationships with distributors, dealers, commercial farms, and key accounts.
• Develop and manage an effective route-to-market strategy.
• Monitor distributor performance and implement initiatives to improve sales productivity.
• Drive customer retention through strong engagement and value-added solutions.

 Commercial Excellence:

• Lead pricing, product positioning, promotions, and sales campaigns.
• Monitor market trends, competitor activities, and customer requirements.
• Collaborate with marketing and technical teams to develop customer-focused solutions.
• Ensure effective forecasting and demand planning to support business operations.

Team Leadership:

• Lead, coach, and develop regional sales teams to achieve performance targets.
• Establish clear KPIs and performance management frameworks.
• Foster a high-performance, customer-centric sales culture.
• Build succession pipelines and enhance team capabilities through continuous development.

Stakeholder Management:

• Work closely with operations, supply chain, production, finance, and technical teams to ensure seamless execution.
• Provide regular business insights and market intelligence to leadership.
• Support strategic projects and expansion initiatives within the Integrated Feed & Protein business.

Requirements

• MBA or equivalent postgraduate qualification from premium B school is preferred.
• 12-18 years of progressive sales experience in FMCG, Animal Feed, Poultry, Aqua Feed, Agribusiness or related sectors.
• Proven experience managing national sales operations and large distribution networks.
• Demonstrated track record of delivering revenue growth and market share expansion.
• Experience leading geographically distributed sales teams.
• Strong understanding of commercial management, channel development, and customer acquisition strategies.
• Prior experience in the poultry feed, livestock feed, aquaculture, or protein industry will be preferred.