National Sales Manager

Elevare Human Solutions Limited - Our client, a growing FMCG business, is recruiting to fill the position below:

Job Title: National Sales Manager (FMCG)

Location: Lagos, with extensive national travel across Nigeria.
Employment Type: Full-time
Level: Senior Management (12 years minimum)
Reports to: Commercial Director or designated executive
Industry: Fast Moving Consumer Goods (FMCG), Food and Consumer Products

Summary

• We are seeking an experienced National Sales Manager to lead its national sales strategy and execution across food and consumer product categories.
• The successful candidate will build distribution networks, lead sales teams, expand market coverage and deliver sustainable revenue growth while protecting profitability and cash flow.

Key Responsibilities

• Develop national sales strategies, budgets and measurable targets for regions, territories, channels and sales teams.
• Build and manage distributor, sub-distributor, wholesaler and key customer networks.
• Develop effective routes to market and expand distribution across priority Nigerian markets.
• Recruit, lead, coach and manage a high-performing national sales team.
• Drive revenue and sales volume growth while maintaining pricing discipline and healthy margins.
• Manage key accounts, negotiate commercial terms and strengthen customer relationships.
• Coordinate sales forecasts and inventory requirements with Supply Chain and Operations.
• Work with Finance to monitor customer credit, overdue payments and collections.
• Monitor competitor activities, market trends, outlet coverage and sales performance.
• Establish effective sales reporting systems and provide regular performance updates.
• Collaborate with Marketing, Product Development, Finance and other teams to support product launches and commercial growth.

Requirements and Qualifications

• Bachelor's Degree or HND in Marketing, Business Administration, Economics, Finance or a related discipline.
• At least 12 years of progressive FMCG sales experience, including a minimum of five years leading substantial regional, multi-region or national sales operations.
• Experience managing distributor networks, general trade, wholesalers, modern trade or key accounts.
• Proven success in revenue growth, distribution expansion and achieving commercial targets.
• Experience launching products or expanding into new markets is strongly preferred.
• Knowledge of pricing, margins, credit management, collections and sales force productivity.
• Strong understanding of Nigerian regional markets and distribution channels.
• Excellent leadership, negotiation, analytical and problem-solving skills.
• High integrity, sound commercial judgement and the ability to build effective teams and systems.

Remuneration and Benefits

• Salary: N2,500,000 monthly.
• A competitive compensation package based on experience and market benchmarks.
• Performance-based incentives may be included, subject to agreed commercial targets.
• Benefits and allowances will be communicated during the formal offer process.