National Sales Manager – Retail

Ascentech Services Limited is a full-fledged Human Resource Solution Provider incorporated in 2013 with its Head Office in Lagos, Nigeria. We are committed to forging long-term partnerships with our clients by creating and delivering robust and flexible services that address the changing needs of their business. 

We are recruiting to fill the position below:

Job Title: National Sales Manager – Retail

Location: Lagos
Employment Type: Full-time
Industry: Building Materials / Construction Products

Job Summary

• We are seeking an experienced and commercially driven National Sales Manager – Retail to lead nationwide retail sales and distribution of building-material products.
• The successful candidate will drive revenue growth, expand distributor/dealer networks, strengthen retail presence, and lead regional sales teams across Nigeria.

Key Responsibilities

• Develop and execute national sales and distribution strategies.
• Drive revenue, collections, market penetration, and secondary sales.
• Build and expand distributor, dealer, and retailer networks nationwide.
• Lead and manage Regional Sales Managers, Area Managers, and sales teams.
• Set and monitor regional and individual sales targets.
• Develop new markets and strengthen customer relationships.
• Monitor competitor activities, pricing, and market trends.
• Drive retail visibility, product activation, and market expansion.
• Monitor collections, receivables, and credit exposure.
• Coordinate with supply chain teams to ensure product availability.
• Prepare sales reports, forecasts, and market intelligence.

Requirements

• Bachelor's Degree in Business, Marketing, Sales, Management, or related field.
• 10–15 years' sales/distribution experience, with at least 5 years in a senior sales leadership role.
• Strong experience in building materials, construction products, construction chemicals, gypsum, waterproofing, or related industries.
• Proven track record managing distributors, dealers, retailers, and multi-region sales teams.
• Strong commercial, negotiation, leadership, and analytical skills.
• Demonstrated ability to drive both sales and collections.
• Willingness to travel extensively across Nigeria.

Product Experience:

• Experience with Gypsum Powder, Sisal Fiber, Marine Board, Waterproof Membrane, Wall Putty, or similar building and finishing products will be highly advantageous.