Sales Manager – E-commerce

Juwon Electric, an Energy Company, is recruiting to fill the position below:

Job Title: Sales Manager – E-commerce

Location: Omole phase 2, Lagos
Employment Type: Full-time

Job Summary

• The Sales Manager will lead and manage the sales team to achieve revenue and conversion targets.
• The role is responsible for ensuring that leads generated through digital marketing and other channels are effectively followed up, converted into orders, and managed through the sales process.
• The Sales Manager will monitor individual performance, improve sales processes, coach sales representatives, and provide accurate sales reports to management.

Key Responsibilities

• Lead, supervise, and motivate the sales team to meet daily, weekly, and monthly sales targets.
• Develop and implement sales strategies to increase revenue and customer conversion.
• Monitor leads generated from Facebook/Meta Ads, Google Ads, WhatsApp, website enquiries, referrals, and other channels.
• Ensure sales representatives follow up on leads promptly and consistently.
• Track key metrics such as conversion rate, revenue, average order value, follow-up rate, cancellations, and individual sales performance.
• Set individual and team KPIs and conduct regular performance reviews.
• Coach sales representatives on objection handling, closing techniques, customer communication, and follow-up.
• Identify reasons for lost sales and introduce strategies to improve conversion.
• Work closely with the Digital Marketing/Ad Buying team to assess lead quality and campaign performance.
• Collaborate with Customer Service, Logistics, Finance, and Operations to ensure smooth order fulfilment.
• Monitor cancelled, failed, pending, and returned orders and recommend measures to reduce revenue loss.
• Prepare daily, weekly, and monthly sales reports for management.
• Recruit, onboard, train, and evaluate sales team members where required.
• Maintain accurate customer and sales information using CRM systems, spreadsheets, or other sales-management tools.
• Conduct competitor and market analysis and recommend opportunities for business growth.

Requirements

• Bachelor's Degree / HND in Business Administration, Marketing, Sales, or a related discipline.
• 3–5 years of relevant sales experience, preferably within e-commerce, retail, FMCG, telesales, or a high-volume sales environment.
• At least 2–4 years of experience leading or supervising a sales team.
• Demonstrable record of meeting or exceeding sales and revenue targets.
• Strong understanding of lead conversion and online/e-commerce sales funnels.
• Experience managing telephone, WhatsApp, social-media, or CRM-generated leads.
• Good knowledge of sales reporting and performance analysis.
• Proficiency in Microsoft Excel/Google Sheets and CRM tools.
• Strong communication and people-management skills.

Key Skills:

• Sales Leadership
• Lead Conversion
• Closing & Negotiation
• Sales Strategy
• Team Management
• KPI Management
• CRM Management
• Performance Analysis
• Customer Retention
• Revenue Growth
• Coaching & Training
• Reporting & Forecasting.

Preferred Candidate:

• A performance-driven Sales Manager who has successfully managed a high-volume sales team in an e-commerce environment and can demonstrate measurable improvements in conversion rates, revenue, and team productivity.