Sales Representatives

Laboria is a trusted provider of high-quality hospital and laboratory equipment, reagents, and consumables, delivering innovative IVD solutions at competitive prices with exceptional customer service. Committed to quality, service excellence, and innovation, we strive to be Nigeria’s premier healthcare equipment partner while expanding ourfootprint to become a leading provider across Africa.

We are recruiting to fill the position below:

Job Position: Sales Representatives (IVD Industry)

Job Locations: Benin - Edo, Port harcourt - Rivers and Lagos
Employment Type: Full-time

Job Summary

• Laboria is seeking to urgently recruit Sales Representatives in Lagos, Port Harcourt, and Benin City to support our growing market presence across the South-South and South-West regions. We are particularly interested in candidates with experience in the IVD (In Vitro Diagnostics) or medical diagnostics industry.

Key Responsibilities

• Drive sales of IVD products, medical equipment, and reagents within the assigned territory.
• Develop and maintain relationships with hospitals, laboratories, distributors, and other key stakeholders.
• Identify new business opportunities and expand market coverage.
• Meet and exceed assigned sales targets.
• Conduct product presentations, demonstrations, and training sessions where required.
• Submit regular sales reports, market feedback, and competitor insights.
• Ensure effective customer follow-up, satisfaction, and account management.

Requirements

• Minimum of 3 years of sales experience, preferably in the IVD or medical diagnostics industry.
• Must reside in or be based in Lagos, Port Harcourt, or Benin City.
• Knowledge of laboratory products, medical equipment, and reagents is an added advantage.
• Excellent communication, negotiation, and relationship management skills.
• Self-driven, target-oriented, and able to work with minimal supervision.
• Willingness to travel within the assigned territory and surrounding areas.