Social Media + Community Manager

The role

• The Social Media & Community Manager builds Misan & Co.’s online presence and develops relationships that turn audiences into guests, advocates and repeat clients.
• You will communicate our hospitality experiences through engaging content while creating opportunities for people to connect with the brand and one another. This includes managing social channels, engaging our audience, nurturing past-client relationships and coordinating community activities and collaborations.
• Working with the creative and operations teams, you will turn real celebrations, service moments and guest stories into content that builds trust and generates qualified enquiries.
• You will also gather feedback and help the business understand what its community values.
• Success means a distinctive social presence, an engaged community and measurable contributions to enquiries, referrals, repeat bookings and attendance at brand-led experiences.

Responsibilities

Social media and content

• Develop a content calendar aligned with packages, events, seasonal demand and business priorities.
• Write captions, scripts, campaign copy and clear calls to action.
• Brief the Photographer / Videographer and Video Editor, coordinating production and delivery.
• Attend selected events to capture timely content and identify guest stories.
• Publish approved content and maintain accurate information across social profiles.
• Develop creative concepts for advertising and promotional campaigns.
• Community engagement and relationships
• Respond thoughtfully to comments, mentions and messages.
• Welcome new community members and encourage meaningful participation.
• Maintain approved, consent-based communication channels for community members and past clients.
• Coordinate follow-up content and communications that encourage repeat visits and referrals.
• Develop community activities, gatherings and collaborations for approval, then coordinate promotion and participation with the operations team.
• Build relationships with relevant creators, brands and community groups.
• Request and organise guest reviews, testimonials and permission to share user-generated content.
• Monitor feedback, escalate complaints promptly and share recurring insights with management.

Enquiries and performance

• Answer initial enquiries using approved information and hand booking conversations to the operations team with complete details.
• Track content performance, community participation, qualified enquiries and attributable bookings.
• Report on referral activity, repeat-client engagement and collaboration results where data is available.
• Recommend improvements based on results and audience feedback.
• - Propose and coordinate occasional Misan & Co. community events, from concept and promotion to guest engagement, working with the operations team on execution and within approved budgets.

Requirements

• At least two years’ experience managing business social media accounts.
• A portfolio demonstrating strong copywriting, content judgement and campaign execution.
• Evidence of building an active community or nurturing customer relationships.
• Understanding of Instagram, Facebook and short-form video.
• Ability to translate business goals into practical content plans.
• Basic phone photography, video editing and design skills.
• Confidence using scheduling tools, platform analytics and spreadsheets.
• Strong organisation, responsiveness and attention to detail.
• Availability to attend selected on-site shoots and weekend events.