Social Media Manager

Job Summary

• We are seeking a creative, proactive, and results-driven Social Media & Digital Marketing Manager to oversee the social media presence, digital marketing activities, and content creation for Travoofy and Internopay.
• The ideal candidate will be responsible for developing engaging content, executing marketing campaigns, increasing brand visibility, driving audience engagement, and generating quality leads that contribute to business growth.

Key Responsibilities

• Develop and implement social media and digital marketing strategies for both brands.
• Manage social media platforms, including Instagram, Facebook, LinkedIn, TikTok, and X.
• Create engaging graphics, videos, reels, promotional content, and marketing materials.
• Plan and execute paid advertising campaigns to generate leads and increase conversions.
• Develop and manage monthly content calendars.
• Monitor social media performance, engagement, and campaign effectiveness.
• Maintain consistent brand messaging and online visibility.
• Collaborate with internal teams to promote company services and campaigns.
• Prepare weekly and monthly performance reports.

Requirements

• Bachelor’s degree or HND in Marketing, Mass Communication, or a related field.
• Minimum of 2–4 years of relevant experience.
• Strong graphic design and video editing skills (Canva, Photoshop, CapCut, etc.).
• Experience managing social media accounts and running paid advertisements.
• Excellent content creation, copywriting, and communication skills.
• Good understanding of digital marketing, analytics, and lead generation.
• Ability to manage multiple brands independently.
• Experience in the travel or fintech industry is an added advantage.
• A portfolio of previous work is mandatory.

Ideal Candidate:

• A creative and commercially minded professional who can independently manage social media, produce high-quality content, execute marketing campaigns, and deliver measurable business results.