Social Media Manager

Vestates was born on the 19th March 2013 as a private Limited Liability company, to launch out into the real estate and property management services space. Our aim over the years has been to provide complete real estate services. These include the sale and lease of residential and commercial properties, and long-term property management within Nigeria and Internationally.

From our early days of operation, we have focused on using technology to compete and create a niche for ourselves in the Nigerian real estate industry. Unfortunately, we had to step down to a more analogue approach if we were to work with other stakeholders in the real estate space in Nigeria. We dare say that, Vestates was ahead of its time in that regard.

We are recruiting to fill the position below:

Job Title: Social Media Manager

Location: Wuse 2, Abuja (FCT) 
Employment Type: Full-time
Reports to: Corporate Communications & Marketing Manager

Job Summary

• Vestates Limited is looking for a Social Media Manager who will be responsible for developing, executing, and optimizing the social media presence and paid digital advertising activities of Vestates Group and its subsidiaries.
• The role is focused on strengthening brand visibility, growing relevant audiences, driving engagement, generating qualified enquiries and leads, supporting business development, and improving the effectiveness of digital marketing campaigns.
• The role holder will manage social media accounts across relevant platforms, oversee content scheduling and publishing, plan and execute paid advertising campaigns, monitor online conversations, manage audience interactions, and analyse performance to deliver measurable marketing outcomes.
• Working closely with the Corporate Communications & Marketing Manager, Content Creators, and relevant business teams, the Social Media Manager will ensure that social media activities align with approved brand guidelines, marketing strategies, campaign objectives, and business priorities.

Key Responsibilities
Social Media Strategy and Account Management:

• Develop and implement social media plans and execution schedules aligned with approved marketing strategies and business objectives.
• Manage the day-to-day operations of the Group's assigned social media accounts across platforms such as Instagram, Facebook, LinkedIn, TikTok, X, YouTube, and other relevant channels.
• Maintain accurate account information, profile descriptions, links, brand assets, and platform-specific settings.
• Coordinate the implementation of approved content calendars, ensuring consistent, timely, and appropriate publication across platforms.
• Adapt approved content to suit the audience, format, and requirements of each platform.
• Monitor industry trends, platform developments, competitor activities, and audience behaviour to identify opportunities for improved visibility and engagement.

Paid Social Media Advertising and Campaign Management:

• Plan, set up, execute, monitor, and optimize paid advertising campaigns across relevant social media platforms.
• Manage advertising activities through appropriate advertising tools, including Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads Manager, and other relevant platforms, as required.
• Translate approved campaign briefs into appropriate campaign objectives, audience segments, placements, budgets, schedules, and performance targets.
• Implement audience targeting, retargeting, campaign testing, and creative testing to improve advertising effectiveness.
• Monitor campaign delivery, expenditure, cost per result, click-through rates, conversion rates, and other relevant performance indicators.
• Recommend and implement approved campaign adjustments to improve reach, engagement, lead generation, conversions, and return on advertising spend.
• Monitor advertising budgets to ensure expenditure remains within approved limits and promptly report discrepancies or risks.
• Ensure advertisements comply with platform policies, applicable advertising requirements, approved brand standards, and internal approval procedures.
• Coordinate the use of tracking links, pixels, conversion events, and other measurement tools where applicable and authorized.
• Provide campaign performance summaries and recommendations for future advertising activities.

Content Scheduling, Publishing and Optimization:

• Manage content scheduling and publishing in line with approved content calendars and campaign timelines.
• Work closely with Content Creators to ensure that copy, graphics, photographs, videos, captions, and other creative assets are available and optimized for publication.
• Review content for platform suitability, correct captions, hashtags, tags, links, calls to action, formatting, and publishing accuracy.
• Ensure content is published in accordance with approved brand guidelines and communication standards.
• Identify opportunities to repurpose existing content and improve its performance across multiple platforms.
• Monitor published content and promptly address errors, broken links, incorrect information, or other publishing issues.

Community Management and Customer Engagement:

• Monitor and manage comments, direct messages, mentions, reviews, tags, and other interactions across assigned social media accounts.
• Respond professionally and promptly to routine enquiries in line with approved communication guidelines and response standards.
• Identify and route qualified sales enquiries, customer requests, complaints, and business opportunities to the relevant teams for follow-up.
• Maintain a professional, helpful, and consistent brand voice across all social media interactions.
• Track recurring questions, customer feedback, objections, and concerns, providing insights to the Corporate Communications & Marketing Manager and relevant business units.
• Escalate sensitive complaints, negative publicity, reputational risks, security concerns, and other issues requiring management intervention.
• Maintain appropriate records of enquiries, complaints, escalations, and leads generated through social media.

Campaign Execution and Lead Generation:

• Support the planning and execution of integrated marketing campaigns, product promotions, business announcements, events, and other approved initiatives.
• Translate campaign objectives into appropriate social media distribution and paid advertising activities.
• Develop and implement strategies to increase meaningful engagement, qualified enquiries, website traffic, and leads for relevant Group businesses.
• Work with relevant business teams to establish clear lead-routing and follow-up processes for enquiries generated through social media.
• Monitor the quality and volume of leads generated and identify opportunities to improve lead conversion.
• Ensure campaign messaging, calls to action, landing pages, and enquiry channels are aligned and functional.
• Evaluate campaign outcomes against agreed objectives and recommend improvements for subsequent campaigns.

Analytics, Reporting and Performance Improvement:

• Track, analyse, and interpret key social media and advertising performance metrics, including reach, impressions, engagement rate, follower growth, video views, clicks, click-through rate, cost per click, cost per lead, conversions, and return on advertising spend, where measurable.
• Prepare and submit weekly social media performance updates and monthly reports for review by the Corporate Communications & Marketing Manager.
• Report campaign expenditure against approved budgets and identify significant variances.
• Compare performance against agreed targets, previous reporting periods, and relevant platform benchmarks.
• Identify high-performing and underperforming content, audiences, and campaigns, providing evidence-based recommendations.
• Maintain accurate records of campaign activities, expenditure, results, and lessons learned.
• Recommend improvements to content distribution, advertising strategy, audience targeting, engagement, and lead generation based on performance data.

Brand Governance, Compliance and Risk Management:

• Ensure social media activities comply with the Group's brand guidelines, approved communication policies, and content approval procedures.
• Protect the confidentiality of account credentials, campaign information, customer data, and business information.
• Apply appropriate access controls and account security practices and promptly report suspected unauthorized access or suspicious activity.
• Obtain the required approvals before publishing sensitive communications, launching campaigns, or making material changes to advertising budgets.
• Ensure customer information and campaign data are handled responsibly and in accordance with applicable data protection requirements.
• Escalate potentially damaging content, misleading advertisements, unauthorized publications, and reputational risks promptly.

Required Skills and Competencies

• Bachelor’s Degree in Marketing, Mass Communication, Digital Media, Public Relations, or a related field.
• 3–5 years of proven experience managing social media profiles and digital campaigns (agency or multi-brand corporate experience preferred).
• Demonstrated portfolio showing successful paid advertising campaigns, lead acquisition, and organic follower growth.
• Demonstrable experience managing multiple social media accounts, preferably across different brands or business units.
• Proven hands-on experience planning, executing, monitoring, and optimizing paid social media campaigns.
• Experience managing advertising budgets and interpreting campaign performance data.
• Demonstrable experience generating audience engagement, enquiries, leads, or conversions through social media.
• A portfolio of previous social media campaigns, advertising results, or relevant work samples will be an advantage.
• Relevant digital marketing or platform certifications will be an added advantage.
• Content scheduling, publishing, community management, and platform-specific optimization.
• Campaign setup, audience targeting, retargeting, budget management, testing, and optimization.
• Practical experience with Meta Ads Manager and familiarity with other relevant advertising platforms.
• Ability to interpret platform analytics, advertising dashboards, campaign metrics, and performance trends.
• Understanding of lead funnels, calls to action, tracking links, landing pages, and conversion measurement.
• Strong understanding of captions, hashtags, content formats, creative testing, and audience engagement.
• Familiarity with scheduling tools, analytics platforms, spreadsheets, and reporting dashboards.
• Excellent written communication, proofreading, audience engagement, and professional online correspondence.
• Ability to translate performance data into practical recommendations and measurable improvements.
• Understanding of brand consistency, platform policies, advertising compliance, and account security.
• Takes ownership of task execution without needing constant supervision.
• A keen understanding of visual design, video storytelling, and content formatting.
• Calm under pressure with high emotional intelligence when dealing with dissatisfied users online.
• Able to manage multiple brand profiles simultaneously across various subsidiaries without missing deadlines or publishing errors.

Compensation

• Salary is negotiable and will be based on qualifications, experience, and demonstrated competencies.