Activation Manager

Seven-Up Bottling Company Ltd is one of the largest manufacturing companies in Nigeria, producing and distributing some of the nation’s most- loved beverages in the country like; Pepsi, 7Up, Mirinda, Teem, Mountain Dew, H2oH!, Lipton Ice Tea and Aquafina premium drinking water. SBC has recently entered into Home & Personal Care category with the 2SURE brand and launched its first product, a Hand & Surface Sanitizer. Seven Up boasts of nine bottling plants with state-of-the-art manufacturing facilities strategically located across various regions in the country.

We are recruiting to fill the position below:

Job Title: Activation Manager (Modern Trade)

Location: Ikeja, Lagos
Employment Type: Full-time

Responsibilities

• Develop and implement a comprehensive modern trade activation strategy aligned with marketing, brand, and key account plans, identifying opportunities based on shopper insights and trends.
• Create innovative activation concepts with clear objectives, KPIs, and budgets to drive trial, awareness, and sales, ensuring optimal ROI.
• Lead end-to-end execution of modern trade activations, managing planning, approvals, logistics, and in-store implementation to ensure high quality and timeliness.
• Collaborate with the Key Account team to secure customer buy-in for activation plans and oversee the development and deployment of impactful POSM and shopper engagement activities, ensuring brand adherence.
• Cultivate strong, collaborative relationships with marketing, key accounts, and modern trade customers (buyers, category managers, store operations).
• Manage the modern trade activation budget, ensuring efficient resource utilization, tracking expenses, providing regular updates, and ensuring proper documentation and reconciliation of all expenditures.
• Collaborate with marketing for brand campaign integration, trade marketing for channel materials, and supply chain for product availability in modern trade activations.

Requirements

• B.Sc Degree / HND in any related course.
• 4 years experience in trade marketing, shopper marketing, or key account management within the FMCG industry, with a significant focus on the modern trade channel in Nigeria.
• Problem solving and analytical skills.
• Communication and interpersonal skills.
• Results orientation and execution.