Activation Manager

Responsibilities

• Develop and implement a comprehensive modern trade activation strategy aligned with marketing, brand, and key account plans, identifying opportunities based on shopper insights and trends.
• Create innovative activation concepts with clear objectives, KPIs, and budgets to drive trial, awareness, and sales, ensuring optimal ROI.
• Lead end-to-end execution of modern trade activations, managing planning, approvals, logistics, and in-store implementation to ensure high quality and timeliness.
• Collaborate with the Key Account team to secure customer buy-in for activation plans and oversee the development and deployment of impactful POSM and shopper engagement activities, ensuring brand adherence.
• Cultivate strong, collaborative relationships with marketing, key accounts, and modern trade customers (buyers, category managers, store operations).
• Manage the modern trade activation budget, ensuring efficient resource utilization, tracking expenses, providing regular updates, and ensuring proper documentation and reconciliation of all expenditures.
• Collaborate with marketing for brand campaign integration, trade marketing for channel materials, and supply chain for product availability in modern trade activations.

Requirements

• B.Sc Degree / HND in any related course.
• 4 years experience in trade marketing, shopper marketing, or key account management within the FMCG industry, with a significant focus on the modern trade channel in Nigeria.
• Problem solving and analytical skills.
• Communication and interpersonal skills.
• Results orientation and execution.