Brand Manager

Promasidor - We are an African company proud of our heritage and totally committed to the continent. We manufacture, market and sell unique brands which bring practicality and pleasure to millions of consumers across Africa.

We are recruiting to fill the position below:

 Job Position: Brand Manager

Job Location: Oshodi - Isolo, Lagos
Job Type: Full-time

About the Job

• The Brand Manager translates category strategy and growth bets into strong, consumer-led brand plans and disciplined execution for assigned brand(s).
• The role builds stronger, more relevant brands that drive profitable category growth by combining consumer insight, brand planning, demand creation, innovation and commercial performance.
• Working through the Category Growth Squad and with shared Marketing capabilities, the Brand Manager is the day-to-day custodian of the assigned brand(s), converting strategy into clear plans, 90-day priorities, high-quality execution and performance learning.

Responsibilities

• Convert category strategy and growth bets into annual brand plans, 90-day priorities and clear execution roadmaps for assigned brand(s).
• Define brand objectives, strategic choices, activity calendars and success measures aligned with category and business goals.
• Use consumer, competitor, channel and brand performance data to identify growth opportunities, risks and actions.
• Recommend portfolio, SKU, pack, pricing and activation actions that strengthen brand power and profitable category growth.
• Act as day-to-day brand custodian, protecting positioning, identity and consistency across teams, agencies and consumer touchpoints.
• Build deep understanding of target consumers, shoppers, category trends and competitive activity using research, market intelligence and field learning.
• Translate insight into clear opportunity spaces, brand propositions, communication ideas and innovation concepts for review with the Category Manager.
• Support concept, claims, pack, pricing and business-case development, ensuring ideas are consumer relevant, distinctive and commercially viable.
• Execute approved brand positioning, identity, tone of voice and consumer promise consistently across assigned touchpoints.
• Develop integrated demand-creation plans across media, digital, social, PR, experiential, trade and in-market activation as relevant.
• Write sharp, consumer-grounded agency briefs that connect brand strategy, business objectives, target audience, desired response and KPIs.
• Partner with Media & Connections and agency teams to improve creative quality, media effectiveness and execution consistency.
• Track campaign impact and optimize activity based on evidence, learning and return on investment.
• Maintain high standards of brand expression across packaging, content, POS and consumer activation.
• Play an active role in the Category Growth Squad, owning agreed brand actions and helping unblock delivery.
• Partner with Insights, Media, Operations, sales, Trade Marketing, Finance, Supply Chain and R&D to convert plans into coordinated execution.
• Bring clear brand performance updates, business cases and recommendations to weekly and monthly reviews.
• Manage agencies and external partners against agreed scope, timing, quality, budget and performance expectations.
• Support junior team members where applicable and contribute to a collaborative, accountable and learning-oriented Promasidor culture.

Qualifications

• Bachelor's Degree in Marketing, Business Administration, Commerce or a related field.
• 2 to 5 years of relevant experience in FMCG, consumer goods or a similar fast-paced marketing environment, with hands-on exposure to brand management, communication, innovation and commercial execution.
• Professional marketing qualification / membership of CIM or equivalent is an added advantage.
• Demonstrated ability to manage projects cross-functionally, work with agencies and turn consumer / market insights into effective brand actions.
• Experience in food, beverage or consumer packaged goods is an added advantage.

Knowledge & Technical Skills:

• Strong working knowledge of MS Office, Excel and presentation tools.
• Good understanding of brand strategy, consumer and shopper insight, integrated marketing communications, digital / social and media fundamentals.
• Working knowledge of brand scorecards, marketing effectiveness, budgets, basic P&L concepts, pricing and commercial performance measures.
• Familiarity with innovation / NPD, proposition development, portfolio management, route-to-market and structured post-launch learning.