Content Lead

About the job

• We are looking for a Content Lead to join our Marketing Team; as we scale up and drive digital and financial inclusion across our markets.

The Role

• We're looking for a Content Lead to drive the brand positioning of M-KOPA Nigeria. This role is instrumental in increasing awareness, acquisition, engagement, and retention of customers, shaping the storytelling that shows up everywhere from blogs and newsletters to social posts and campaigns

What makes this different

• This isn't a role where you write copy and hand it off. You'll develop and lead the storytelling direction for the M-KOPA brand, work closely with content creators, designers, and video and motion talent to bring stories to life, and have real ownership over how M-KOPA sounds everywhere it shows up.

What You'll Do

Storytelling & brand voice

• Develop and lead the storytelling direction for the M-KOPA brand, spotting stories (inside the company, among users, in culture) and turning them into content people want to talk about.
• Write and refine on-brand copy for social media, brand campaigns, website content, blogs, and landing pages, ensuring clarity, consistency, and conversion.
• Make sure everything we publish sounds like M-KOPA and adds to our brand's voice and authority.

Content production & collaboration

• Draft captions and short-form content for different platforms, pair copy with visuals alongside the design team, and create talking head videos.
• Work with a content creator to bring stories to life through design, video, and motion.
• Research and draft blog articles aligned with our content strategy, optimised for readability, SEO, and distribution.

Campaigns & strategy

• Assist in developing content calendars and keep messaging aligned across blog, email, social, and ads.
• Contribute creative ideas for campaigns and launches, and work with the marketing team on brainstorming, customer insights, and competitor research.
• Stay ahead of local and global creative trends, tools, and platform updates, especially on TikTok, Instagram, and YouTube.

What You'll Need

• Demonstrable experience (3+ years) in a creative leadership or senior creative role, ideally with an advertising or creative agency background, comfortable with fast turnarounds, diverse briefs, and high-pressure environments.
• Clean, engaging copywriting with a strong sense of voice and tone, and the ability to think in headlines, hooks, and thumb-stopping formats across platforms.
• Deep understanding of the Nigerian consumer landscape and social media, especially TikTok, Facebook, and WhatsApp, with strong presentation skills to articulate creative concepts to non-creative stakeholders.