Digital Marketing Manager

Job Purpose

The Marketing Manager is responsible for defining the brand's strategic direction and executing data-driven campaigns. This role oversees digital advertising, content strategy, and e-commerce growth to increase market share and build a loyal customer community.

Responsibilities

• Coordinate product launch campaigns from pre-launch buzz to post-launch follow-ups.
• Manage marketing budgets and ensure effective allocation of spend.
• Work closely with sales, product, and trade teams to align marketing efforts with commercial goals.
• Drive customer engagement initiatives, loyalty programs, and community-building activities.
• Develop and execute an integrated brand and digital marketing strategy across online and offline channels.
• Lead brand positioning, messaging, and storytelling to differentiate the company in the mobile accessories market.
• Manage social media presence and content strategy to grow engagement and followers.
  Plan and oversee digital advertising campaigns (Google Ads, Facebook, Instagram, TikTok, YouTube, etc.) with clear ROI targets.
• Collaborate with design teams to produce compelling creatives for ads, product launches, and brand campaigns.
• Monitor brand health metrics, customer sentiment, and market trends to refine strategy.
  Oversee e-commerce marketing initiatives, including SEO, SEM, email marketing, and retargeting campaigns.
• Develop influencer partnerships and affiliate marketing programs to expand reach.
• Ensure consistent brand identity across packaging, website, promotional materials, and retail displays.
• Track and report on campaign performance, optimizing for cost efficiency and conversion.

Qualifications and Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field.
  8+ years of experience in brand and digital marketing (preferably in consumer electronics, FMCG, or lifestyle brands).
• Core experience in digital marketing as well as e-commerce and customer experience.
  Proven track record in developing and executing successful marketing campaigns.
• Strong understanding of SEO, SEM, social media advertising, influencer marketing, and e-commerce marketing.
• Excellent storytelling, copywriting, and visual communication skills.
• Strong analytical mindset with the ability to interpret campaign data and consumer insights.
• Experience managing external agencies, vendors, and creative partners.
• Innovative thinker with a passion for tech and emerging marketing trends.