In-House Copywriter

Job Description

• We are seeking a creative, versatile, and detail-oriented Remote In-House Copywriter to develop compelling, persuasive, and engaging written content that communicates the organization's brand message, supports marketing initiatives, and drives audience engagement and business growth.
• The successful candidate will be responsible for researching, writing, editing, and proofreading content across multiple digital and communication channels, including websites, blogs, social media, email campaigns, advertisements, landing pages, and corporate communications.
• The ideal candidate should have excellent writing skills, a strong understanding of brand voice and audience psychology, and the ability to translate business objectives into clear, impactful, and conversion-focused content while working independently in a remote environment.

Key Responsibilities

• Develop high-quality, original, and engaging copy for websites, landing pages, blogs, articles, social media, email campaigns, advertisements, and other marketing materials.
• Write persuasive marketing copy that supports lead generation, customer acquisition, audience engagement, and sales conversion.
• Develop content aligned with the organization's brand voice, messaging guidelines, marketing objectives, and target audience.
• Research industry trends, target audiences, competitors, products, and services to create accurate and relevant content.
• Create compelling headlines, calls to action (CTAs), product descriptions, promotional messages, and campaign concepts.
• Collaborate with marketing, sales, graphic design, video production, and other teams to develop integrated marketing campaigns.
• Adapt content for different platforms, audiences, formats, and stages of the customer journey.
• Write search engine optimization (SEO)-friendly content using appropriate keywords, headings, metadata, and internal linking recommendations.
• Edit and proofread existing content to ensure accuracy, clarity, consistency, grammar, spelling, tone, and readability.
• Develop email newsletters, promotional emails, customer communications, and nurture sequences to support marketing campaigns.
• Review content performance using available analytics and engagement metrics, recommending improvements where necessary.
• Maintain a consistent brand voice across all written communications and marketing channels.
• Ensure all content is original, factually accurate, appropriately sourced, and compliant with applicable copyright and brand guidelines.
• Use AI-assisted writing tools responsibly to support research, ideation, editing, and productivity while ensuring originality, accuracy, and human editorial oversight.
• Manage multiple writing assignments, meet deadlines, and maintain an organized content production schedule.
• Incorporate feedback from stakeholders and revise content to meet business objectives and quality standards.
• Work independently in a remote environment, communicate progress regularly, and collaborate effectively with team members using digital project management tools.

Education

• Bachelor's Degree or Higher National Diploma (HND) in English, Mass Communication, Journalism, Marketing, Public Relations, Creative Writing, or a related discipline.
• Relevant professional training in copywriting, digital marketing, content strategy, SEO, or brand communications will be an added advantage.
• Professional certifications in content marketing, SEO, or digital marketing are desirable.
• Equivalent practical experience, demonstrated writing ability, and a strong portfolio may be considered in place of formal qualifications.

Experience:

• Minimum of 2–4 years of relevant experience in copywriting, content writing, content marketing, journalism, or a related role.
• Demonstrable experience producing high-quality marketing copy for digital platforms and business communications.
• Experience adapting writing style and tone to suit different audiences, brands, and marketing objectives.
• Practical knowledge of SEO principles and digital content best practices.
• Experience researching topics, verifying facts, editing drafts, and delivering polished content to deadlines.
• Evidence of writing copy that supports measurable outcomes, such as increased engagement, website traffic, lead generation, or conversions.
• Experience collaborating with marketing teams and other creative professionals.
• Demonstrated ability to manage workloads independently and communicate effectively in a remote working environment.

Required Skills:

• Excellent written English, grammar, spelling, punctuation, and proofreading skills.
• Strong copywriting, storytelling, persuasive writing, and content development abilities.
• Ability to write clear, engaging, and conversion-focused copy for different audiences and platforms.
• Understanding of brand positioning, tone of voice, audience segmentation, and customer psychology.
• Knowledge of SEO copywriting, keyword research, search intent, and content optimization.
• Ability to conduct research, verify information, and simplify complex concepts into accessible content.
• Experience writing marketing copy, website content, social media posts, email campaigns, and promotional materials.
• Understanding of calls to action, sales funnels, landing page copy, and conversion principles.
• Familiarity with content management systems (CMS), such as WordPress, and digital publishing workflows.
• Proficiency with Google Docs, Microsoft Word, and collaborative writing or project management tools.
• Familiarity with AI writing assistants and editing tools, with the ability to fact-check and refine AI-generated drafts.
• Strong attention to detail, creativity, organization, and time management.
• Ability to receive feedback, revise drafts, and manage competing priorities.
• Excellent communication skills and the ability to work independently in a remote team.

Additional Advantage:

• Experience with B2B copywriting, SaaS, technology, e-commerce, or professional services content.
• Familiarity with email marketing platforms and marketing automation tools.
• Knowledge of analytics tools such as Google Analytics 4 and content performance reporting.
• Experience writing case studies, white papers, e-books, newsletters, scripts, or long-form thought leadership content.
• Basic understanding of graphic design and multimedia content workflows.
• Experience using SEO tools such as Semrush, Ahrefs, or Google Search Console.
• A portfolio demonstrating versatility across multiple content formats and industries.