Lead, Brand and Corporate Communications

The Lead, Brand & Corporate Communications is responsible for shaping, safeguarding, and elevating the Leadway corporate narrative across internal and external stakeholder ecosystems. This role spearheads the conceptualization and end-to-end execution of group-wide corporate communication strategies, media relations, PR and reputation management, executive profiling, and employee engagement initiatives across Leadway Assurance and its Operating Companies (OpCos). 

Core Objectives: 

• Conceptualize, develop, and deliver high-impact integrated corporate communications, PR, and brand reputation campaigns. 
• Formulate clear narrative architectures and author strategic communication plans, press releases, thought leadership articles, and executive correspondence. 
• Lead corporate crisis communications and proactive reputation monitoring to safeguard Leadway’s brand equity across all touchpoints. 
• Partner with Human Resources and executive leadership to architect transformative internal communication programs that drive cultural cohesion and employee advocacy. 
• Support Leadway OpCos and strategic business units with corporate narrative alignment, messaging frameworks, and executive visibility. 

Key Accountabilities (Duties and Responsibilities) Perspective % Weight Output 

Financial 15% 

• Ensure all brand and corporate communications campaigns, PR agency retainers, and media engagements are executed strictly within approved budgetary limits 
• Drive cost efficiencies through optimal media buying, agency relationship management, and quarterly budget reconciliations. 
• Provide accurate ROI and earned media value (EMV) evaluations for all corporate PR and media sponsorships. 

Internal business processes 35% 

• PR & Media Relations: Build and maintain strategic relationships with tier-1 business, financial, lifestyle, and tech media editors, journalists, and thought leaders. 
• Executive Profiling & Thought Leadership: Develop speeches, op-eds, briefing packs, and presentation decks for the Executive Committee and Group leadership. 
• Crisis & Reputation Management: Manage the early-warning media listening framework and execute rapid response protocols for crisis mitigation. 
• Corporate Governance & Publications: Oversee the content development, editorial direction, and production of the Annual Report, AGM collateral, corporate profiles, and sustainability/ESG narratives. 
• Internal Communications: Translate organizational transformations and strategic milestones into compelling, human-centric internal storytelling campaigns that reinforce the Leadway culture. 

Customer 35% 

• Ensure Leadway’s voice remains authoritative, empathetic, and consistent across traditional news media, corporate digital touchpoints, and broadcast channels. 
• Collaborate with the Brand Design, Digital Asset, and Experiential teams to align corporate narrative seamlessly with commercial product campaigns. 
• Monitor brand sentiment across public channels and lead reactive and proactive narrative interventions. 
• Act as the central communications liaison for subsidiary OpCos, ensuring unified messaging that prevents brand dilution across business lines. 

Learning and growth 20% 

• Continuously integrate emerging marcomms technologies, AI-driven corporate storytelling frameworks, and modern PR analytics into team workflows. 
• Provide direct mentorship, coaching, and performance management to team analysts, interns, and NYSC associates. 

Job Dimensions Reporting Relationships: jobs that report to this position directly and indirectly 

Direct Reports 

• Corporate Communications Analyst(s), Communications Interns  

Indirect Reports 

• NYSC, Agencies among others 

 Manage Stakeholder ement: key stakeholders that the position holder will need to liaise/work with to be successful in this role. 

Internal 

• Executive Leadership 
• Human Resources 
• Commercial & Retail Teams 
• Digital Business 
• OpCo Marketing/Brand Liaisons Legal & Compliance. 

External 

• Customers 
• Media 
• Marketing Communications Agencies 
• Industry bodies 

 Decision Making Authority /Mandates/Constraints: the decisions the position holder is empowered to make 

• Full authority over editorial approvals for internal newsletters and staff broadcasts. 
• Mandate to direct first-draft media releases, statement holding lines, and media query triage. 
• Direct oversight over PR agency workflow management and day-to-day deliverables. 
• Strategic recommendations on executive event participation and corporate media placements. 

 Work cycle and impact: time horizon and nature of impact (Planning) 

This role has various work cycle and impact grouping: 

• Corporate PR, Media Relations & Thought Leadership 
• Internal Communications & Corporate Culture 
• Crisis Communication & Issues Management 
• Annual General Meeting (AGM) Communications & Annual Reports  
• OpCo Brand Alignment & Ecosystem Narrative Governance 

 Ideal Job Specifications 

Academic: 

• Bachelor’s Degree or equivalent from a recognized University  
• Master’s Degree is an added advantage. 
• ARCON certification is mandatory 
• Professional qualifications of CIM, NIPR, NIM, Google Certs. Etc. is desirable 

Desired work experience: 

• 5 - 7 years’ experience gained within a corporate organisation and/or marketing agency 
• Agency experience in addition to corporate experience, interest or experience in the media / communications industry is an advantage. 
• Proven experience working with executive leadership teams on speeches, thought leadership, and corporate governance documentation.  
• Solid understanding of the financial services, insurance, or pensions regulatory landscape in Nigeria is an advantage.