Marketing and Communications Manager

Ifean Health is committed to improving access to quality healthcare through innovative, patient-centered solutions. We are building a trusted healthcare brand and are looking for a strategic and creative Marketing & Communications Manager to help drive our growth, strengthen our brand, and communicate our value effectively to our target audience.

The Role

The Marketing & Communications Manager will lead the development and execution of Ifean Health's marketing and communications strategy. The successful candidate will combine strategic thinking, creativity, strong communication skills, and data-driven decision-making to increase brand awareness, customer engagement, and business growth.

You will work closely with leadership and cross-functional teams to ensure that our brand, campaigns, digital presence, and communications consistently reflect Ifean Health's mission and values.

Key Responsibilities

Marketing Strategy & Growth

• Develop and implement comprehensive marketing strategies aligned with Ifean Health's business objectives.
• Plan and execute campaigns to increase brand awareness, customer acquisition, engagement, and retention.
• Identify new marketing opportunities, channels, partnerships, and growth initiatives.
• Conduct market and competitor research to identify trends and opportunities.
• Develop and manage the marketing calendar, campaigns, and budgets.
• Track marketing performance and use data and insights to improve campaign effectiveness.

Brand & Communications

• Develop and maintain a strong, consistent Ifean Health brand across all communication channels.
• Lead internal and external communications initiatives.
• Develop compelling messaging and content that clearly communicates Ifean Health's services, value proposition, and impact.
• Manage corporate communications, announcements, press materials, newsletters, and other brand communications.
• Ensure all communications are professional, accurate, engaging, and aligned with healthcare communication standards.

Digital & Social Media

• Develop and oversee the company's social media strategy and content calendar.
• Manage content across platforms such as Instagram, LinkedIn, Facebook, TikTok, and the company website.
• Work with designers, content creators, and other team members to produce high-quality visual and written content.
• Monitor social media performance, audience engagement, and emerging trends.
• Support digital advertising and lead-generation campaigns.

Content & Campaign Management

• Develop campaigns for healthcare services, products, events, partnerships, and awareness initiatives.
• Create and review marketing materials, presentations, brochures, email campaigns, and other promotional content.
• Coordinate with external vendors, agencies, influencers, media partners, and creative professionals when required.
• Ensure campaigns are delivered on time and within budget.

Partnerships & Public Relations

• Identify and develop strategic marketing and communications partnerships.
• Support PR activities and media relations to increase Ifean Health's visibility and credibility.
• Represent the company at selected events, conferences, and industry engagements.
• Build relationships with relevant healthcare, corporate, community, and media stakeholders.

Analytics & Reporting

• Establish and monitor key marketing KPIs.
• Prepare regular reports on campaign performance, digital growth, customer engagement, and marketing ROI.
• Use data and customer insights to make informed marketing decisions.
• Continuously test and optimize campaigns and communication strategies.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, Business Administration, or a related field.
• 3–5 years of relevant experience in marketing, communications, brand management, or a related role.
• Proven experience developing and executing successful marketing campaigns.
• Strong knowledge of digital marketing, social media, content marketing, and brand management.
• Excellent written and verbal communication skills.
• Strong project management and organizational abilities.
• Ability to work with designers, content creators, agencies, and other creative professionals.
• Strong analytical and problem-solving skills.
• Ability to manage multiple priorities and work in a fast-paced environment.
• Strong understanding of the Nigerian market is an advantage.

Preferred Experience

• Experience with digital advertising platforms such as Meta Ads and Google Ads.
• Familiarity with CRM, email marketing, analytics, and marketing automation tools.
• Experience managing PR, media, influencer, or partnership campaigns.
• Basic understanding of SEO and website analytics.
• Experience working in a startup or growth-stage company.

What We Offer

• Competitive salary and benefits.
• Opportunity to work in an innovative healthcare environment.
• Opportunity to shape and grow a healthcare brand.
• Collaborative and dynamic work culture.
• Professional development and career growth opportunities.