Marketing and Strategy Administrator

Mantrac is the sole distributor for Caterpillar products in Nigeria, distributing and supporting machinery, power systems and material-handling equipment. The company provides customers with comprehensive solutions, backed by technical know-how, experience and in-depth knowledge of their local markets.

We are recruiting to fill the position below:

Job Title: Marketing & Strategy Administrator

Location: Lagos

Job Summary

• A Marketing & Strategy Administrator will play a critical part in developing and executing marketing strategies that drive brand awareness, consumer engagement, and business growth.
• The MSA will leverage their expertise to create compelling content, optimize marketing channels, and analyze campaign performance to achieve our ambitious goals

Main Functions

• Support and work with the Customer Experience team for the effective implementation of the CX initiatives across the BU
• Facilitate coverage strategy development and reviews in conjunction with the Sales Effectiveness and Strategic Planning team.
• Monitor and report Sales Coverage analysis to ensure effective sales’ coverage.
• Competitive analysis to ensure all competitors information are captured in a timely manner on Salesforce.
• Support the transactional survey procedure to continuously improve the Net Loyalty Score of the Business Unit.
• Support and work with other stakeholders to ensure excellent customer service delivery across the Business Unit.
• Develop Salesforce report for easy monitoring of customers' activities, sales team performance, leads/pipelines progression, Data Quality, SET scores, etc.
• Ensure timely and accurate completion and delivery of periodic performance reports to the Management team.
• Liaising and following up with Procurement on marketing jobs
• Briefing and Liaising with third-party vendors in order to ensure compliance with task requirement.
• Support in the implementation of successful marketing campaigns from ideation to execution
• Gathering data on market trends, competitor analysis, and consumer behaviour to inform marketing strategies.
• Support in organizing and planning marketing events, trade shows, and conferences.
• Coordinate the review of the market and competitors for the BU as determined by the Head of Strategy & Marketing
• Collect data about target demographics and analyze market trends to improve the company's marketing efforts
• Support Specific market and customer intelligence analysis for the BU as required in the planning process.
• Support the BU management committee with weekly business-economic news
• Identify sources and procure customer databases pertinent to the Business Unit.
• Research and identify new business opportunities - including new markets, growth areas, trends, customers, partnerships, products and services - or new ways of reaching existing markets.
• Provide market intelligence data to support the Business Unit in determining the market share (PINS) across prime functions.
• Analyze consumer behavior and adjust marketing campaigns accordingly

Requirements

• Bachelor’s Degree in Marketing, Communications, or a related field
• Minimum of 2 years of experience in a marketing role.

Technical Competencies:

• Proficiency in Microsoft Office Suite, particularly Excel, Word, and PowerPoint.
• Working knowledge of Salesforce CRM is desirable; training will be provided where necessary.
• Strong analytical and reporting skills with the ability to interpret market, customer, and business performance data.
• Proficiency in graphic design tools, preferably CorelDRAW and Adobe Photoshop, with the ability to create marketing collateral, digital content, event branding materials, presentations, and promotional assets is a key requirement for the role
• Knowledge of digital marketing platforms, social media content development, and basic visual communication principles is an added advantage.