Marketing and Strategy Administrator

SUMMARY OF RESPONSIBILITIES

• A Marketing & Strategy Administrator will play a critical part in developing and executing marketing strategies that drive brand awareness, consumer engagement, and business growth. The MSA will leverage their expertise to create compelling content, optimize marketing channels, and analyze campaign performance to achieve our ambitious goals

MAIN FUNCTIONS

• Support and work with the Customer Experience team for the effective implementation of the CX initiatives across the BU
• Facilitate coverage strategy development and reviews in conjunction with the Sales Effectiveness and Strategic Planning team.
• Monitor and report Sales Coverage analysis to ensure effective sales’ coverage.
• Competitive analysis to ensure all competitors information are captured in a timely manner on Salesforce.
• Support the transactional survey procedure to continuously improve the Net Loyalty Score of the Business Unit.
• Support and work with other stakeholders to ensure excellent customer service delivery across the Business Unit.
• Develop Salesforce report for easy monitoring of customers' activities, sales team performance, leads/pipelines progression, Data Quality, SET scores, etc.
• Ensure timely and accurate completion and delivery of periodic performance reports to the Management team.
• Liaising and following up with Procurement on marketing jobs
• Briefing and Liaising with third-party vendors in order to ensure compliance with task requirement.
• Support in the implementation of successful marketing campaigns from ideation to execution
• Gathering data on market trends, competitor analysis, and consumer behaviour to inform marketing strategies.
• Support in organizing and planning marketing events, trade shows, and conferences.
• Coordinate the review of the market and competitors for the BU as determined by the Head of Strategy & Marketing
• Collect data about target demographics and analyze market trends to improve the company's marketing efforts
• Support Specific market and customer intelligence analysis for the BU as required in the planning process.
• Support the BU management committee with weekly business-economic news
• Identify sources and procure customer databases pertinent to the Business Unit.
• Research and identify new business opportunities - including new markets, growth areas, trends, customers, partnerships, products and services - or new ways of reaching existing markets.
• Provide market intelligence data to support the Business Unit in determining the market share (PINS) across prime functions.
• Analyze consumer behavior and adjust marketing campaigns accordingly

TECHNICAL COMPETENCIES

• Proficiency in Microsoft Office Suite, particularly Excel, Word, and PowerPoint.
• Working knowledge of Salesforce CRM is desirable; training will be provided where necessary.
• Strong analytical and reporting skills with the ability to interpret market, customer, and business performance data.
• Proficiency in graphic design tools, preferably CorelDRAW and Adobe Photoshop, with the ability to create marketing collateral, digital content, event branding materials, presentations, and promotional assets is a key requirement for the role
• Knowledge of digital marketing platforms, social media content development, and basic visual communication principles is an added advantage.

RELEVANT INFORMATION

• Bachelor’s degree in marketing, Communications, or a related field
• Minimum of 2 years of experience in a marketing role.