Marketing Lead

About This Role

• Our client is looking for a commercially minded and creative Sales & Marketing Lead to own our revenue growth strategy and brand visibility.
• You will drive both online and offline sales efforts from managing our digital channels and corporate client relationships to developing campaigns that position us as the go to premium food brand in Lagos.
• This role sits at the intersection of brand, strategy, and sales execution.

Key Responsibilities

• Develop and execute a comprehensive sales and marketing strategy aligned with the business growth targets.
• Own and grow revenue across all channels walk-in, online orders, corporate gifting, and event catering.
• Build and manage relationships with corporate clients, bulk buyers, and institutional partners to drive B2B revenue.
• Oversee the brand social media presence, content calendar, and digital campaigns to drive engagement and conversions.
• Collaborate with the Digital Marketing Officer and content team to ensure campaigns are on-brand and performance driven.
• Identify and pursue new sales opportunities, partnerships, and revenue streams (e.g., subscription boxes, collaborations, pop-ups).
• Track and analyze sales data and marketing performance metrics, reporting insights to management monthly.
• Represent the brand at events, activations, and promotional opportunities.
• Manage promotional pricing, discount structures, and seasonal campaign calendars.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 4-6 years of experience in sales and/or marketing, with at least 2 years in a lead or managerial capacity.
• Proven track record of driving measurable revenue growth through both digital and offline channels.
• Strong understanding of the Lagos consumer market and food/lifestyle brand landscape.
• Excellent communication, negotiation, and presentation skills.
• Experience managing social media platforms and digital marketing campaigns.
• Highly organized with the ability to manage multiple projects and deadlines simultaneously.

Nice to Have:

• Prior experience in the food and beverage, FMCG, or hospitality industry.
• Existing network of corporate clients or event planners in Lagos.
• Experience with influencer marketing or brand collaboration campaigns.
• Proficiency in design tools like Canva for quick content creation.

What We Offer

• Competitive salary of ₦350,000 plus performance-based incentives.
• Direct influence over brand direction and business growth strategy.
• Staff meals and exclusive product discounts. 
• A dynamic, creative work environment with room to build and own the function