Astria Learning is an edtech company that partners with universities and institutions to deliver digital learning solutions — from online program development and learning management platforms to digital libraries and student enrollment services. Our mission is to help institutions expand access to quality education at scale.
We are recruiting to fill the position below:
Job Title: Marketing Manager
Location: Nigeria
What you'll do
Strategic marketing leadership:
- Develop and execute comprehensive global and regional marketing strategies tied to business growth, partner engagement, and lead generation goals.
- Translate organizational objectives into marketing roadmaps with clear KPIs, timelines, and measurable outcomes.
Brand development — Astria Learning & eCampus Partners:
- Build, evolve, and steward brand identity, tone, and messaging for both brands.
- Ensure consistent expression across all internal and external channels: digital platforms, partner portals, print materials, and communications.
- Craft compelling positioning frameworks and storytelling that support B2B and B2C outreach.
SEO strategy & web presence:
- Own SEO strategy across Astria Learning's digital ecosystem to grow organic traffic, improve search rankings, and strengthen visibility.
- Oversee keyword research, on-page and off-page SEO, and site performance audits across university and product websites.
- Partner with web developers and content writers to implement SEO best practices consistently.
Public relations & media engagement:
- Lead PR strategy to raise Astria Learning's profile across the global education, technology, and investment landscapes.
- Write and distribute press releases, secure media coverage, and cultivate relationships with journalists and key publications.
- Position company executives as thought leaders through contributed articles, podcast placements, and speaking opportunities.
Campaign management & lead generation:
- Plan, localize, and execute multi-channel campaigns spanning digital, email, social, search, and paid media.
- Monitor campaign performance metrics and make data-driven decisions to improve ROI and conversion rates.
- Drive user acquisition, engagement, and retention through performance marketing and retargeting strategies.
Offline marketing & event materials:
- Oversee the production of physical marketing materials for expos, university fairs, conferences, and partner activations.
- Ensure all materials align with brand guidelines and support lead generation objectives.
- Coordinate logistics with operations and business development teams to ensure timely, impactful delivery.
Team leadership & vendor coordination:
- Manage and mentor a cross-functional in-house marketing team covering SEO, content, design, and digital.
- Oversee external agencies, vendors, and freelancers to ensure quality, consistency, and on-time delivery.
- Foster close collaboration with admissions, product, technology, and business development teams.
Marketing operations & reporting:
- Administer marketing tools — CRM, email platforms, and analytics dashboards — to ensure accurate tracking and continuous optimization.
- Manage the marketing budget, vendor contracts, and monthly/quarterly reporting cycles.
- Build dashboards to monitor SEO health, campaign ROI, and pipeline contribution.
What we're looking for
Education & experience:
- Bachelor's Degree in Marketing, Communications, Business, or a related field.
- 5+ years of marketing experience, including at least 2 years in a leadership or management capacity.
- Proven track record in SEO strategy and brand development for B2B or B2C products or services.
Technical & marketing skills:
- Proficiency with marketing platforms such as Google Ads, Meta Ads, HubSpot, Mailchimp, Google Analytics, and SEMrush or Ahrefs.
- Familiarity with WordPress or a similar CMS, and a working understanding of HTML/CSS sufficient for SEO collaboration.
- Experience managing a CRM and using it to support campaign and pipeline reporting.
- Demonstrated success leading PR campaigns and managing media relationships.
Ways of working:
- Strong leadership and cross-functional collaboration skills.
- Excellent written and verbal communication in English.
- Highly analytical, organized, and results-driven.
- Comfortable working across time zones and with distributed remote teams.
Nice to have:
- Master's degree in a relevant field.
- Experience marketing within the higher education or ed-tech sector.
- Familiarity with international or multi-regional campaign localization.
- Background in investment or technology media relations.